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How leaders personal brands impact employee and client trust
Attracting and retaining the best staff and clients will more competitive in 2021 than ever. With the impact of COVID-19, ongoing market challenges, industry disruptions and the new hybrid workplace models, it’s essential that C-Suite & HR leaders commit to building their brand and digital footprint. Leaders personal brands impact employee and client trust in…
Read MoreIs self employment right for you?
Early in 2020 before COVID fully unfolded many were ruminating on their career and business directions. Staying employed, changing jobs or joining the self employment world was on the minds of so many men and women of all ages. Flying Solo’s insightful editor Lucy Kippist invited me onto her podcast to talk about this…
Read MoreLinkedIn members vote for profiles in the 1st person
The vast majority of Australia’s LinkedIn members seek to impress, inspire and influence others in some way shape or form. And personal profiles are the nucleus for that success. So what is the best writing style to use? The answer has been given as LinkedIn members vote for profiles written in the 1st person There…
Read MoreTop 100 LinkedIn Hashtags
To kickstart the year on LinkedIn, I have researched and updated my list of the global Top 100 LinkedIn Hashtags as of 11 January 2021. Note this blog is regularly updated. Using the right hashtags in the right way is an essential component of successful LinkedIn content marketing. There is not a lot of change…
Read MoreGenuine apologies build personal and brand trust
Reputations are entwined in the confidence to trust in relationships and outcomes. But when the proverbial hits the fan there are real opportunities to boost brand trust. And the proverbial will hit the fan at some point in some way to and from us all. When the fan goes it’s a real opportunity for genuine…
Read MoreHow to find good marketing services
Marketing and media is central to business growth but how to find good marketing services is not always easy. The world has forever changed with entire sectors and individual businesses having either grown, collapsed, barely survived or significantly evolved. And it will be even more competitive in 2021 as new entrants emerge in the gig…
Read MoreHow to get more interviews and job offers with a marketing mindset
Seeking a new job or career change is a pain in the backside at the best of times. This article explores how to get more interviews and job offers with a marketing mindset. But first lets look at the actual hiring ecosystem dance. The hiring dance Languid hiring processes, cognitive dissonance and ‘isms‘ (age, gender,…
Read MoreLinkedIn updates and new features
The last 8 months on the LinkedIn highway has been fast and furious. So it was timely for a list of LinkedIn updates and new features. The platform has seen a 26% global member and engagement growth as reported in ‘Social Media Today’ and various reports. The current crises has clearly driven this swing and simultaneously…
Read MoreNavigating the hiring ATS robots
A true story was shared with me recently about Bill (not his real name). Now Bill’s is one of many similar stories I hear around issues of navigating the hiring ATS robots. Bill had applied for a senior role via an online hiring process.. The organisation was a high profile sporting employer of choice and Bill…
Read MoreHow to choose LinkedIn and SEO services
One of the biggest concerns for businesses and consultants is how to choose LinkedIn and SEO services. Wrong choices with dodgy or ineffective services will cost dearly. Some background as opinions of an industry derive from personal experience or hearsay. The 2019 Ipsos Global Trust in Professions poll ranked Politicians trust levels at 10% and…
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