Archive for November 2024

The why & purpose of See The Person Not The Stereotype

Purpose of See the Person Not the Stereotype campaign

The jingle ‘It’s Time’ from Gough Whitlam’s famous 1972 election campaign says it all.   The song’s lyrics said: ‘it’s time for freedom, time to give, time for improving, time to come together, time to look ahead, time for moving’. And whilst the jingle was 52 years ago, it’s   worth also noting that   Cold Chisel launched…

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Avoiding career clichés is essential to stand out

Avoiding career clichés is essential to stand out in your career and job search.   Using hackneyed clichés makes you look like any other duck swimming in the hiring pond.   Resumes, LinkedIn profiles, cover letters and other career materials must be unique, bespoke and engaging.    You need to show not tell!   Demonstrate not state!…

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