Sue Parker, Owner & Chief Human

Bold, direct, witty and caring  are words most often used to describe Sue.  She  launched her  first business in 2004,  Dynamic Visions Group, a  national media recruitment and and training  agency.   Previously Sue had  clocked up over  25  years in  sales, training  and  marketing  within   corporates, government  & SMEs incl Yellow Pages, Val Morgan, Focus Newspaper, AICD,  RMIT, Health Services Australia and Financial Times Publishing.

There have not been many commercial and human issues  Sue hasn't seen or faced head on.  Many challenges led to triumphs and many  to failure and tears.  But all those experiences and  a lifelong refusal to follow the norm and status quo led to launching DARE Group in 2015.  Sue's  purpose was  not just commercial  but to impact and share the human condition, fears and problems that people and businesses   face  No one is alone!

Stories, media and communication is in her DNA and she is a  well respected  columnist and contributor to national  business  media, career  and industry publications.

With a slight obsession for  opportunity shops, musical theatre, decorating,  champagne, baking scones and  belly laughter,  Sue adores  life with her talented husband and their two human like Cavalier Spaniels in Melbourne.

Sue Parker Jan 2021





Bright DARE-ing ideas !

Standing out in a sea of competition and  online saturation requires marketing focussed strategies and  bright ideas to get  hired or engaged as a leading authority and industry expert.

Clients are ready to take their executive and professional careers to the next level via a new job, promotion, board appointment or career  transition.  But they need help to market themselves, overcome hiring bias and navigate recruitment.

Leaders in organisations or directors are ready to build brand and media visibility and impact to attract clients and stakeholders and elevate  awareness of their purpose and goals.

Based in Melbourne, Australia, Sue works with national and international clients remotely or in person.


A few words from clients

Sue has an innate art to understand your brand and business and her creative approach to branding and my media positioning strategy was nothing short of brilliant,

Maureen Kyne & Associates

Sue is an absolute gun when it comes to LinkedIn.  An expert in the field, she's at the very forefront of the tech and has an incomparable knowledge as to how the platform is rapidly changing, and how business owners can use it to their best ability.

Ahron Young, TickerTV

Sue ran a great  training and strategy session with StudioHawk.  The team had a lot of clear and actionable items to do post-workshop.  It was  good to have Sue's guidance on what we could be doing better!

Harry Sanders, StudioHawk

When I think of someone who knows the ins and outs of LinkedIn, is like all over the changes and strategies to make the most out of this platform, my brain goes straight to Sue Parker.

Annette Densham, The Audacious Agency

Sue was brilliant – she took the time to understand my business activity, provided outstanding and knowledgeable advice  to guide me through the steps of lifting and ensuring real visibility of my LinkedIn platform

Andrew Thomson, Think STSolutions

Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning"  LinkedIn as a proper lead generation tool.

Sia Shamsai, DBA Services

Working with Sue  has been fantastic.  Sue has taught me a lot about LinkedIn and I'm seeing great results from her methods.   She really cares about her clients so will challenge them and gently push them out of their comfort zones.  Sue was able to really define my personal style and USPs and communicate them authentically.   

Diana Domenech, Dianalytix Websites

Sue recently delivered another  terrific LinkedIn workshop to a group of my commercial business clients in Melbourne. Everyone felt more inspired and able to use LinkedIn more effectively. Thanks Sue, highly recommend your training. 


Robert Liddle, LBA Accounting Group

Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives.    If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!

John Broadbent, Realise Potential

Sues knowledge and insights into how clients engage with LinkedIn and media are outstanding.   Sue has become our trusted advisor and go to person, in all matters marketing and media.

Simon Popley, Coaching Leadership

Sue has a refreshing style.  Her message is strong and challenging and the benefit of learning from Sue is not simply awareness but powerful clarity - the sort of clarity that makes potential customers wish for the problem that your solution provides - just because your copy captures their attention and confidence.

Greg Pritchard, Lead N Edge Consulting

Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business and brand.   Sue created innovative profiles and marketing  that saw immediate results on LinkedIn and other marketing activities.

Michael Noon, Resource Project Management

Sue tailored a brilliant webinar which was rich with information, value and humour.  Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program. If you are looking for a webinar or workshop presenter on anything LinkedIn and branding, Sue is the person to work with.

Katie Martin, PA Pages Summit

Sue is  bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously.   I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.

Leanne Layfield, Caloundra Chamber of Commerce

Sue has an infectious warm style, shares great stories   The feedback from her branding session was she was really inspiring with so many tools and knows all the tricks and nuances in building a personal brand.  I would recommend her workshops highly.

Caroline Lovett, Energy Queensland Womens Group

‘I found Sue  engaging, and started off the day’s session with a positive direction’  +   ‘She was extremely informative and one of the biggest take away’s from the conference for me was  ‘questions are the answers’   +  Great session on the art of curiosity - fabulous, MD

GO Health Clubs

Like to know more?

Then get in touch with Sue Parker via your preferred method - email, phone or web contact form.

☏   0416 385 779 or 03 9894 0269

📧 sparker@daregroupaustralia.com.au

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