Sue Parker, Chief Human
Let's chat about the fun bits first. Sue is slightly (well not so slightly) obsessed with opportunity shops, musical theatre, decorating, champagne, baking scones and belly laughter.
Banter and comedy is her jam. She lives with 2 humans on 4 legs (Cavalier Spaniels) and her much adored and talented husband in Melbourne.
Now for the professional part. Sue is motivated by a burning passion to lift others up by helping them identify, own and promote their unique professional expertise and human value. She is also a fierce advocate in breaking down and through ageism and stereotypes.
She launched her first business Dynamic Visions Group (a media recruitment and and training agency) in 2004. Prior she had over 25 years in sales, training and marketing in corporates, SMEs and government including Yellow Pages, Val Morgan, Focus Newspaper, AICD, RMIT, Health Services Australia and Financial Times Publishing.
There have not been many career and commercial issues Sue hasn't faced head on. Many challenges led to triumphs and many to failure and tears. But all those experiences and a lifelong refusal to follow the status quo led to launching DARE Group in 2015.
The purpose was not just commercial but to impact and share the human condition, fears and problems that people and businesses face. No one is alone!
Stories, media and rich communications is in in her DNA. She is a regular media columnist and contributor who dares to go where few will.
BUILD CONFIDENCE, VISIBILITY & INFLUENCE
AS A BUSINESS EXPERT, CAREER EXECUTIVE & LEADER
Media Stable engaged Sue to help the whole business understand the power of LinkedIn. The training was entertaining and very thorough delivering us the tools to use LinkedIn consistently with greater clarity, vision and purpose.
Nic Hayes, Media Stable
Sue has an innate art to understand your brand and business and her creative approach to branding and my media positioning strategy was nothing short of brilliant,
Maureen Kyne & Associates
Sue is a dynamo. Brilliant marketeer. Awesome coach and guide. She ran a LinkedIn workshop for SirenComms rcently and we loved every second of it. Expert. Engaging. Commercial. Above all human. Can’t recommend her highly enough
Rachel O'Connor, Siren Communications, UK
Without a doubt, Sue has more knowledge about LinkedIn and skill using it to make genuine connections and contribute helpful content than anyone else I’ve met
Sophia Auld, Words Mean Business
Sue is an absolute gun when it comes to LinkedIn. An expert in the field, she's at the very forefront of the tech and has an incomparable knowledge as to how the platform is rapidly changing, and how business owners can use it to their best ability.
Ahron Young, TickerTV
Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning" LinkedIn as a proper lead generation tool.
Sia Shamsai, DBA Services
When you are looking for a marketing expert with true integrity, journalistic curiosity and an occasional provocative approach to bring important topics to light then you will surely find Sue Parker
Gunnar Habitz, Hootsuite
Sue Parker is the Michelangelo of personal branding. If you have got to the point where you want to make yourself stand out from the crowd or reposition yourself in the market - then you need to give her a call.
Luke Richards, Enterprise Sales
Sue recently delivered another terrific LinkedIn workshop to a group of my commercial business clients in Melbourne. Everyone felt more inspired and able to use LinkedIn more effectively. Thanks Sue, highly recommend your training.
Robert Liddle, LBA Accounting Group
Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives. If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!
John Broadbent, Realise Potential
Sue is bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously. I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.
Leanne Layfield, Caloundra Chamber of Commerce
‘I found Sue engaging, and started off the day’s conference session with a positive direction’ + ‘She was extremely informative and one of the biggest take aways from the conference for me was ‘questions are the answers’ + Great session on the art of curiosity - fabulous, MD