Sue Parker, Chief Human
Bold, direct, witty and caring are words most often used to describe Sue. She launched her first business in 2004 Dynamic Visions Group, a national media recruitment and and training agency. Previously Sue had clocked up over 25 years in sales, training and marketing within corporates, government & SMEs incl Yellow Pages, Val Morgan, Focus Newspaper, AICD, RMIT, Health Services Australia and Financial Times Publishing.
There have not been many commercial and human issues Sue hasn't seen or faced head on. Many challenges led to triumphs and many to failure and tears. But all those experiences and a lifelong refusal to follow the norm and status quo led to launching DARE Group in 2015. Sue's purpose was not just commercial but to impact and share the human condition, fears and problems that people and businesses face. No one is alone!
Stories, media and communication is in her DNA and she is a well respected columnist and contributor to national business media, career and industry publications.
With a slight obsession for opportunity shops, musical theatre, decorating, champagne, baking scones and belly laughter, Sue adores life with her talented husband and their two human like Cavalier Spaniels in Melbourne.
BUILD VALUE ~ POSITION EXPERTISE~ INCREASE VISIBILITY
AS A TRUSTED BUSINESS AUTHORITY
Bright DARE-ing ideas!
Growing or launching a professional service business or navigating an executive career is a time of excitement, challenge and stress. But many people grapple with knowing how to stand out and differentiate their unique message and brand value.
Creating a platform as a go to subject authority and trusted industry expert in your given field is key to survival and thriving. After all, irrelevant of industry or circumstance every person and business needs to generate revenue and achieve their goals. But it's a saturated digital, social media and marketing world. DARE steps in to simplify and deliver unique solutions that cut through the chatter.
Based in Melbourne DARE works with clients nationally on or off site.
A few words from clients
Sue has an innate art to understand your brand and business and her creative approach to branding and my media positioning strategy was nothing short of brilliant,
Maureen Kyne & Associates
Sue has taken my business and brand to the next level, making it a cohesive message for new and existing clients and I have already experienced growth
Doreen Brown, Let's Get Visible
Sues knowledge and insights into how clients engage with LinkedIn and media are outstanding. Sue has become our trusted advisor and go to person, in all matters marketing and media.
Simon Popley, Coaching Leadership
Sue is an absolute gun when it comes to LinkedIn. An expert in the field, she's at the very forefront of the tech and has an incomparable knowledge as to how the platform is rapidly changing, and how business owners can use it to their best ability.
Ahron Young, TickerTV
Sue ran a great training and strategy session with StudioHawk. The team had a lot of clear and actionable items to do post-workshop. It was good to have Sue's guidance on what we could be doing better!
Harry Sanders, StudioHawk
When I think of someone who knows the ins and outs of LinkedIn, is like all over the changes and strategies to make the most out of this platform, my brain goes straight to Sue Parker.
Annette Densham, The Audacious Agency
Sue was brilliant – she took the time to understand my business activity, provided outstanding and knowledgeable advice to guide me through the steps of lifting and ensuring real visibility of my LinkedIn platform
Andrew Thomson, Think STSolutions
Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning" LinkedIn as a proper lead generation tool.
Sia Shamsai, DBA Services
Diana Domenech, Dianalytix Websites
Sue recently delivered another terrific LinkedIn workshop to a group of my commercial business clients in Melbourne. Everyone felt more inspired and able to use LinkedIn more effectively. Thanks Sue, highly recommend your training.
Robert Liddle, LBA Accounting Group
Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives. If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!
John Broadbent, Realise Potential
Sue has a refreshing style. Her message is strong and challenging and the benefit of learning from Sue is not simply awareness but powerful clarity - the sort of clarity that makes potential customers wish for the problem that your solution provides - just because your copy captures their attention and confidence.
Greg Pritchard, Lead N Edge Consulting
Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business and brand. Sue created innovative profiles and marketing that saw immediate results on LinkedIn and other marketing activities.
Michael Noon, Resource Project Management
Sue tailored a brilliant webinar which was rich with information, value and humour. Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program. If you are looking for a webinar or workshop presenter on anything LinkedIn and branding, Sue is the person to work with.
Katie Martin, PA Pages Summit
Sue is bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously. I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.
Leanne Layfield, Caloundra Chamber of Commerce
Sue has an infectious warm style, shares great stories The feedback from her branding session was she was really inspiring with so many tools and knows all the tricks and nuances in building a personal brand. I would recommend her workshops highly.
Caroline Lovett, Energy Queensland Womens Group
‘I found Sue engaging, and started off the day’s session with a positive direction’ + ‘She was extremely informative and one of the biggest take away’s from the conference for me was ‘questions are the answers’ + Great session on the art of curiosity - fabulous, MD
GO Health Clubs
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