DAREing articles to inspire

Likes & Dislikes -Tools & Behaviours for Great LinkedIn Results

LinkedIn members who are dedicated  regular users all agree the platform delivers substantial benefits.   But what would a deeper probe of experiences reveal?   What are the tools and behaviours for great LinkedIn results? Asking members what they really liked and disliked about LinkedIn were important questions. Answers would shine a balanced light on the activities,…

Tailor your LinkedIn feed for a better result

What you see in YOUR  LinkedIn feed starts with YOU 👀 Sad but true.  We all want to enrich our time and experiences on the platform and not waste time with content that isn’t relevant or appeals.  So its valuable to learn  how to tailor your LinkedIn feed for a better result and user experience.…

How to Leverage LinkedIn in 2019

In  2018 LinkedIn reached 10M Australian registered members. A milestone figure given that in 2010 there were only 1M members.  With the Australian population sitting at 24.9M and LinkedIn being a professional business platform the statistic is significant.   In this article I  review some of the main changes in 2018, current statistics, algorithm updates,  how…

Why Xmas isn’t always the best time to reward clients

Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Xmas period?  How can you differentiate your personal brand? What are the best times to stand out? Is Xmas the best time to reward clients?  Is there a better time to thank clients for their loyalty…

Get your personal brand in order BEFORE all other marketing

If you are in any type of  service based business (professional, creative or trades) your personal brand is truly the  jewel in your marketing crown.   So it’s crucial to get your personal brand in order before  all other marketing.   Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…

Maximise all opportunities to attract new clients

Do you maximise  all opportunities to  attract new clients and grow your business?    Is your personal brand consistent  and inviting  to attract new clients at any given time or place?   The professional service sector is a competitive one and are  competing for market share.  So having a  open, non judgemental mindset is important to grow…

How to Build Personal Brand Authority

How to build  personal brand authority can be one of the biggest marketing challenges professional consultants and  businesses face in competitive  markets. Not everyone is, or can be a thought leader, major influencer or a big personality.   But everyone can be market relevant,  build personal brand authority and be the  best version of themselves.   Similarly…

Increase sales enquiries from your website with trust

The website is the nerve centre for every business.   To maximise  enquiries from your website you need to build trust. How to increase sales enquiries  from your website starts with trust by including every vital information element.    Even with the best aesthetics, navigation experiences and quality content, a website that does not provide a range of…

How to Qualify Prospects

How to  how to qualify prospects  is  key to sanity and survival Do you lose your mojo, feel awkward and/or waste time with new prospect conversations?  Even with the most brilliant personal branding, website, LinkedIn and marketing strategies you still need to qualify quickly.  Learning how to qualify prospects if they are willing, ready and able…

Define your niche market to attract ideal clients

Defining and unlocking your ideal niche market/s can take your professional service business or consultancy to the next level.   Learning how to define your niche markets to attract ideal clients  will be one of the best things you can do to grow your business.  It will feel like the 2 puzzle pieces just fit together…

Get clear on your business non negotiables

What are your business non negotiables?   Who you refuse to work with says as much about your personal brand as who you will work with.    Are you willing to attract more clients by saying no to the wrong ones? Are  there industries that you just will not tolerate working for/with?  Is there a type…

How to keep out of LinkedIn Jail

Many people are in  LinkedIn jail but have NO idea that each day their sentence gets extended (sad but true).    The algorithm beasts and engineering back end processes mean that content, actions  and  profile visibility is in incarceration mode because of how you have managed and your actions on the platform.  In this article I…

The Magic of Taglines

  Are you a small business competing with bigger  brand names?  Do you communicate  business value and a mission statement with a magic tagline ?   A strong and clear tagline is the brand vision and marketing  foundation of  every business.    Nothing beats an inspirational and aspirational tagline to set your business brand apart in competitive markets. …

LinkedIn Profiles – always write in the 1st person

Should  LinkedIn profiles be written in the 1st or 3rd person?  This question can be cause of much confusion.  It is your personal profile and owned asset so should be written in the 1st person (whether you write the profile yourself or outsource).   The  only exceptions can be of course for the super famous, politicians or very high profile leaders.…

Don’t Try and Game Your LinkedIn NAME Field

Emails, Mobiles, Symbols, Extra Information (other than Suffixes) are NOT  permitted on the Name Field on LinkedIn – it can and will compromise your account and how you are searched and found.  DONT RISK IT! We all want to be clever and increase our  visibility on LinkedIn.  But trying to be a bit of a…

Stand Out on LinkedIn with Personalised Messages

Take the time and effort to personalise your messages on LinkedIn to stand out.  Personalised messages are critical for effective social selling and relationship building. Sending generic lazy spray and pray messages are ineffective and will not do your business or  personal brand any favours. Sending  personalised and interesting LinkedIn  messages and campaigns will achieve stronger…

‘All Star’ LinkedIn Profiles – Not what you think!

Sorry to be the bearer of bad news,  but All Star profiles are exactly all star. Recently I presented a  ‘Intro to LinkedIn’ session  where a few  people  proudly volunteered they had an ‘All Star’ profile rating. They felt this was a clear indicator their  profile was strong and performing well. I  felt awful – ok only…

LinkedIn Recommendations Matter = Social Proof

Having current and valued   recommendations on LinkedIn serves many  purposes.  It certainly adds to LinkedIn’s SEO and Google search.  But the key is that it provides the best social proof because it public vs anonymous. Whether you are building sales, networks, finding high staff or suppliers how others have experienced you forms a core part of…

Imposter Monster Syndrome

As humans we are all subject to feelings of self doubt.  But it  can cripple us and keep us  in a state of  anguish.    It manifests in many sneaky ways – procrastination, not investing in self, turning away opportunities and fear of  stepping out and selling yourself  and your business. And it often coincides…

YES or NO DECISIONS

YES 👍 or NO  👎 Do you constantly  Rationalise,  Justify & Reassure yourself  about decisions? As business owners and consultants YES or NO questions are part and parcel of our reality every day in some small or large way. Should I engage with that person?   Should I take on that new client or project?   Should…

Unpacking Thought Leadership, Personal Brands & Influencers

There is a whole lot of social media noise and opinions on what  is a  Thought Leader,an Influencer and what is a Personal Brand. It seems like it is a “mind-field” out there, with fake followers being bought by ‘influencers’ and  people trying to elevate their authority status to be ‘viewed’ as a thought leader. …

No Fluffy Headlines on Linked In Profiles

LinkedIn is essentially a networking database and like Google is a powerful search engine. So if you are seeking great results,  a strong & clear headline is critical.  Your headline is the window to not just your profile but the way Google and other search engines interface with LinkedIn.  And Boolean searches on LinkedIn will…

Dont Give Up – Step Up in 2018

  Have you ever said to yourself ‘I’ve had enough, I’ve tried this many times and failed’ or ‘I’ve used up all my chances’ or ‘I have nothing left’ or ‘I’m done’ ? Well welcome to the human race. Anyone with a pulse would have definitely felt like throwing in the towel many times and in…

How is your personal brand really experienced

  Expecting that 100% of people we come across will like, trust and resonate with us and our personal brand is as likely as pigs flying or never having to pay taxes again. It’s just implausible – sad but true.

What is the Vibe of Your LinkedIn profile?

What is the vibe of your LinkedIn profile and how you are perceived?   The vibe of your profile is important  to inspire action and build trust to attract your ideal clients. Most Australians will recall the line from the much loved movie The Castle when the bumbling lawyer Dennis (played by Tiriel Mora)  could only voice…

Cranking Up Your Personal Brand

  One of the first questions I ask my clients is ‘what makes YOU and your business really different?   This is a pretty standard question asked by all marketing and branding consultants. But what is not standard is my response to the answers…

Good Manners on LinkedIn is Important

Good manners on LinkedIn is important to build trust and attract clients.  Good etiquette  can never be underestimated in developing a trusted personal brand and building great business and networks. LinkedIn is the largest professional social media network in the world providing an influential gateway to connect businesses, brands and people in ways that were never…

Striking Out Age Bias – Tips for 50+

  As with any bias it is both conscious and unconscious. Be it age, gender, race, religion, sexuality, education, career background, appearance. Biases don’t have  scientific empirical evidence for validation but spring mostly from illogical fear and prejudice.

Unpacking Mens Business Direction & Truth

  A question just for the blokes. Are you living your own career and business truth, calling and passions? Or are you living someone elses?  Perhaps they are those of family, friends, a partner, a culture or a society you are a part of

Who Matters In Your Business?

Want to amplify your personal brand, drive more referrals and create good will? Focusing on treating  everyone you encounter  as a potential client and someone of value is an important element in building a platform of business attraction.    This mindset flick will really  set your personal brand apart. Most times  we don’t really know who someone…

How to Build Trust – Stop the Bull….. Excuses

  Want to build your personal brand and business reputation?  Then stop giving crappy excuses and start being real and truthful – with yourself and others.   Last week I was crafting an email to someone whom I had put off re-contacting for a few days.   As I was typing the 2nd sentence I knew I was writing…

Business Rudeness & Disrespect are CHOICES!

As we are acutely aware, Australia is in the grip of a horrific domestic violence epidemic. Many conversations centrearound the notion of “choices”.   Most perpetrators of domestic violence do not inflict their actions outside of their family/spouse.    It is “selective” and a choice that is made and taken to inflict abuse on “a particular person/s”. …

Top Tips for SME’s To Hire Great Staff

   I was recently  interviewed by SmartCompany (Australia’s No.1 SME digital publication) for advice on helping SME’s hire staff in 2017.  The article resulted from  surveys conducted by a large accounting firm indicating strong  confidence and growth projections 2017 and indicating that   circa  40% of SME’s intend to hire new staff during the year.    Below is my ‘no holds barred’  advice and tips :

What messages do your staff & colleagues really hear ?

    As we know actions speak far louder than the spoken or written word.   And we know that far too many company  ‘Mission Statements’ & ‘Employee Values Charts’ are hackneyed and inauthentic.  E.g. ‘We value our staff’,  ‘Our staff drive our success’   ‘Our teams are collaborative’ , ‘Nothing means more than employee satisfaction’  etc.…

What is the commercial moral compass of your company?

  With all the daily newsfeed reports of companies shirking their due diligence responsibilities, ignoring ‘customer first’ rhetoric and causing untold financial and personal stress to clients and staff, once in a while a company & their specific managers really stand up and by their customers.  

The OUCH moments that matter !

  We all whinge and complain about our lot in life at times (albeit some folk whinge constantly and others intermittently – and it sure does feel good to off-load at times).  We are not robots but living breathing ‘non-perfect human beings’ who have professional and personal challenges  and a myriad of circumstances that we inherit, encounter, attract,…

Ditch robotic interview scripts

  Job interviews are quite absurd and ironic if you think about it.  Both sides enter an interview seeking to learn the truth about each other and yet what is learnt is generally  filtered and many steps away from the stairway of full disclosure and transparency.  What should be a  direct, authentic, real and engaging discussion is often jammed…

Walk a Mile in My Shoes

  This week I came across the most abhorrent and unacceptable attitude towards candidates   A discussion was posted on an online forum around advice and tips to assist candidates.   It was a great opportunity to support, encourage and add value.  But I was  gobsmacked.  There it was in black and white the expressed  attitude of many. And whilst…

Real reason you are being interviewed (or interviewing)

  So there you are plonked down firmly in front of a recruiter, HR or direct hiring manager. You may have found your way there via a job advertisement, a referral or your own career proactiveness.  But however you got there you have a real purpose and  job to do and it’s not necessarily what you think…

The Power of Sorry – Lesson From Victoria’s Premier

Victorian Premier Daniel Andrews historical ‘world first  SORRY speech today to Victoria’s LGBTI community in Parliament was nothing short of breathtaking.  His heartfelt sincerity, compassion, contrition, commitment and conviction to righting the horrific wrongs had my heart in my chest and tears soaking my cheeks. I will not try to do justice to the immense gravity…

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