DAREing articles to inspire

Curb the CURB and stop the coffee catch up request bullshit

Are you tired of receiving requests for coffee catch ups that don’ t have purpose? Are you tired of  grabbing ‘a coffee’  in the hope of business value then kick yourself on the way back to the office or home?   Are you tired of having your brains picked?  You are a victim of the CURB epidemic.  Lets  Curb…

Build business and brand trust by being visible and stepping out

Negative assumptions  must be minimised at every opportunity whenever possible online.  We build business and brand trust by being visible and stepping out.    Albert Einstein famously quoted that “Imagination is more important than knowledge”.   Indeed imagination is a glorious attribute that in its positive form is the fuel of childhood wonderment, human and business creativity. Imagination…

How vulnerability helps businesses thrive & shame erodes growth

After many decades around business and marketing ecosystems I know that all that glitters isn’t always gold.  Loud hyperbole (on and off line) can also be a diversion from reality to take the heat off the cauldron of shame and fear.  Vulnerability helps businesses thrive & shame erodes growth. Yet when just one person dares to…

LinkedIn engagement pods are not a silver bullet to success

Increasing reach and visibility to grow influence is the name of the game on LinkedIn.   With over 10M Australian members the value proposition and business potential is well acknowledged. Hence the ardent scramble to grab a piece of the very juicy LinkedIn pie of opportunity    But LinkedIn engagement pods are not a silver bullet…

Keep a foot on the marketing pedal in the good times

The unexpected can blindside even the most successful of professional businesses.   Even in the busiest of times with great clients and brilliant loyal staff unforeseen circumstances can totally shake the equilibrium to pieces.   Small to medium businesses can   minimise client and staff loss by keeping a foot on the marketing pedal in the good times. Successful…

Likes & Dislikes -Tools & Behaviours for Great LinkedIn Results

LinkedIn members who are dedicated  regular users all agree the platform delivers substantial benefits.   But what would a deeper probe of experiences reveal?   What are the tools and behaviours for great LinkedIn results? Asking members what they really liked and disliked about LinkedIn were important questions. Answers would shine a balanced light on the activities,…

Tailor your LinkedIn feed for a better result

What you see in YOUR  LinkedIn feed starts with YOU 👀 Sad but true.  We all want to enrich our time and experiences on the platform and not waste time with content that isn’t relevant or appeals.  So its valuable to learn  how to tailor your LinkedIn feed for a better result and user experience.…

How to Leverage LinkedIn in 2019

In  2018 LinkedIn reached 10M Australian registered members. A milestone figure given that in 2010 there were only 1M members.  With the Australian population sitting at 24.9M and LinkedIn being a professional business platform the statistic is significant.   In this article I  review some of the main changes in 2018, current statistics, algorithm updates,  how…

How to Build Personal Brand Authority

How to build  personal brand authority can be one of the biggest marketing challenges professional consultants and  small businesses face .  And particularly so for highly disruptive and competitive  markets that are saturated with content overwhelm Not everyone is, or can be a thought leader, major influencer or a big personality.   But everyone can be…

When & how to reward clients to differentiate your brand

Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Xmas period?  How can you differentiate your  brand? What are the best times to stand out?  When & how to reward clients to differentiate your brand is a question every business needs to think about in…

Get your personal brand in order BEFORE all other marketing

If you are in any type of  service based business (professional, creative or trades) your personal brand is truly the  jewel in your marketing crown.   So it’s crucial to get your personal brand in order before  all other marketing.   Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…

Maximise all sales opportunities to attract new clients

Do you maximise  all sales opportunities to  attract new clients and grow your business?    Is your personal brand consistent  and inviting  to attract new clients at any given time or place?   The professional service sector is a competitive one and are  competing for market share.  So having a  open, non judgemental mindset is important to…

Increase sales enquiries from your website with trust

The website is the nerve centre for every business.   To maximise  enquiries from your website you need to build trust.  How to increase sales enquiries  from your website with trust starts by including every vital information element. Even with the best aesthetics, navigation experiences and quality content, a website that does not provide a range of contact…

Is your LinkedIn headline powerful or fluffy?

LinkedIn is essentially a networking database and like Google is a powerful search engine. But fluffy headlines can hurt LinkedIn success.  A powerful LinkedIn headline will increase your success. A  strong   headline without fluff  is critical – it must be clear, searchable and relevant.   Your headline is the window to not just your profile but the…

Recommendations to build trust and social proof

Having current and credible client testimonials  serves many  purposes.  Recommendations are essential to  build  trust and social proof.  Having them on your  LinkedIn profile, social media   and websites is crucial and will help   your overall SEO  and Google search.  But the key benefit is that it provides the social proof that highly competitive sectors demand. Whether you…

Good Manners on LinkedIn is Critical to Build Trust

Good manners on LinkedIn is critical  to build trust and attract clients.  Respect and  etiquette  can never be underestimated in developing a strong  personal brand,  business and networks. LinkedIn is the largest professional social media network in the world providing an influential gateway to connect businesses, brands and people in ways that were never once imagined. …

How to Qualify Prospects

How to  how to qualify prospects  is  key to sanity and survival Do you lose your mojo, feel awkward and/or waste time with new prospect conversations?  Even with the most brilliant personal branding, website, LinkedIn and marketing strategies you still need to qualify quickly.  Learning how to qualify prospects if they are willing, ready and able…

Define your niche market to attract ideal clients

Defining and unlocking your ideal niche market/s can take your professional service business or consultancy to the next level.   Learning how to define your niche markets to attract ideal clients  will be one of the best things you can do to grow your business.  It will feel like the 2 puzzle pieces just fit together…

Attract more clients by saying no to the wrong ones

What are your personal and business brand non negotiables?   Who you refuse to work with says as much about your personal brand as who you will work with.    Are you willing to attract more clients by saying no to the wrong ones? Are  there industries that you just will not tolerate working for/with?  Is…

How to keep out of LinkedIn Jail

Many people are in  LinkedIn jail but have NO idea that each day their sentence gets extended (sad but true).  Knowing how to keep out of LinkedIn jail is so important.  The algorithm beasts and engineering back end processes mean that content, actions  and  profile visibility is in incarceration mode because of how you have managed…

The Magic of Taglines

  Are you a small business competing with bigger  brand names?  Do you communicate  business value and a mission statement with a magic tagline ?   A strong and clear tagline is the brand vision and marketing  foundation of  every business.    Nothing beats an inspirational and aspirational tagline to set your business brand apart in competitive markets. …

LinkedIn Profiles – write in the 1st person

Should  LinkedIn profiles be written in the 1st or 3rd person?  This question can be cause of much confusion.  It is your personal profile and owned asset so should be written in the 1st person (whether you write the profile yourself or outsource).   The  only exceptions can be of course for the super famous, politicians or very high profile leaders.…

Don’t Try and Game Your LinkedIn NAME Field

Emails, Mobiles, Symbols, Extra Information (other than Suffixes) are NOT  permitted on the Name Field on LinkedIn – it can and will compromise your account and how you are searched and found.  DONT RISK IT! We all want to be clever and increase our  visibility on LinkedIn.  But trying to be a bit of a…

Stand Out on LinkedIn with Personalised Messages

Take the time and effort to personalise your messages on LinkedIn to stand out.  Personalised messages are critical for effective social selling and relationship building. Sending generic lazy spray and pray messages are ineffective and will not do your business or  personal brand any favours. Sending  personalised and interesting LinkedIn  messages and campaigns will achieve stronger…

Imposter Monster Syndrome

How to beat the Imposter Monster Syndrome in small business is so important.  As humans we are all subject to feelings of self doubt.  But it  can cripple us and keep us  in a state of  anguish.    It manifests in many sneaky ways – procrastination, not investing in self, turning away opportunities and fear…

YES or NO DECISIONS

YES 👍 or NO  👎 Do you constantly  Rationalise,  Justify & Reassure yourself  about decisions? As business owners and consultants YES or NO questions are part and parcel of our reality every day in some small or large way. Should I engage with that person?   Should I take on that new client or project?   Should…

Unpacking Thought Leadership, Personal Brands & Influencers

The truth about thought leadership, influencers and personal brands.  There is a whole lot of social media noise and opinions on what  is a  Thought Leader,an Influencer and the true orientation of a  Personal Brand. So lets start unpacking it all. A Minefield of Opinions It seems like it is a “mind-field” out there, with…

All Star LinkedIn Profile Ratings – Don’t be Fooled

Recently I presented a  ‘Intro to LinkedIn’ session  where several participants   proudly volunteered they had an ‘All Star’  or Profile Strength  rating.   I had to tell them the potential  bad news.  An All Star LinkedIn profile ranking may NOT be exactly All Star. What does an All Star LinkedIn profile rating really mean? The 5 rating levels…

Don’t Give Up on Your Dreams, Life or Goals

Have you ever said to yourself ‘I’ve had enough, I’ve tried this many times and it didn’t work’ or ‘I’ve used up all my chances’ or ‘I have nothing left’ or ‘I’m done’, I want no more relationships?    But don’t give up on your dreams, life  or goals. And  rest assure you are not  alone in feeling…

How is your personal brand experienced

How is your personal brand experienced in Australia?  How are your perceived?  We cannot be everything to everyone and that’s ok too. But expecting  that 100% of people we come across will like, trust and resonate with us and our personal brand is as likely as pigs flying or never having to pay taxes again. …

What is the Vibe of Your LinkedIn profile?

What is the vibe of your LinkedIn profile and how you are perceived?   The vibe of your profile is important  to inspire action and build trust to attract your ideal clients. Most Australians will recall the line from the much loved movie The Castle when the bumbling lawyer Dennis (played by Tiriel Mora)  could only voice…

Crank up your personal brand by being vulnerable

How do you elevate and communicate your personal brand to differentiate yourself?   The answer is  both  simple and confronting.  Crank  up your personal brand by being vulnerable to really stand out. One of the first questions I ask my clients is ‘what makes YOU and your business really different?   This is a pretty standard question asked by all…

Striking Out Age Bias – Tips for 50+

  As with any bias it is both conscious and unconscious. Be it age, gender, race, religion, sexuality, education, career background, appearance. Biases don’t have  scientific empirical evidence for validation but spring mostly from illogical fear and prejudice.

Unpacking Mens Business Direction & Truth

A question just for the blokes.  As a man what is your business direction and truth?  What are your goals?  What are the dreams you  did or didn’t pursue in life and  business?    Are you living your own career and professional  truth, calling and passions? Or are you living the goals and life of others?  Perhaps they are those…

Who Matters In Your Business?

Want to amplify your personal brand, drive more referrals and create good will? Focusing on treating  everyone you encounter  as a potential client and someone of value is an important element in building a platform of business attraction.    This mindset flick will really  set your personal brand apart. Most times  we don’t really know who someone…

Build more business trust by stopping all the excuses

Trust and integrity are the core assets of people and businesses.   Build  more business trust by stopping all the excuses.  Doing so is key to creating a stronger personal brand and reputation.     Trust is formed in part by the  evidence of what you say you will do and then do.   So  stop giving crappy excuses…

Business Rudeness & Disrespect are CHOICES!

As we are acutely aware, Australia is in the grip of a horrific domestic violence epidemic. Many conversations centrearound the notion of “choices”.   Most perpetrators of domestic violence do not inflict their actions outside of their family/spouse.    It is “selective” and a choice that is made and taken to inflict abuse on “a particular person/s”. …

Top Tips for SME’s To Hire Great Staff

   I was recently  interviewed by SmartCompany (Australia’s No.1 SME digital publication) for advice on helping SME’s hire staff in 2017.  The article resulted from  surveys conducted by a large accounting firm indicating strong  confidence and growth projections 2017 and indicating that   circa  40% of SME’s intend to hire new staff during the year.    Below is my ‘no holds barred’  advice and tips :

What messages do your staff & colleagues really hear ?

    As we know actions speak far louder than the spoken or written word.   And we know that far too many company  ‘Mission Statements’ & ‘Employee Values Charts’ are hackneyed and inauthentic.  E.g. ‘We value our staff’,  ‘Our staff drive our success’   ‘Our teams are collaborative’ , ‘Nothing means more than employee satisfaction’  etc.…

What is the commercial moral compass of your company?

  With all the daily newsfeed reports of companies shirking their due diligence responsibilities, ignoring ‘customer first’ rhetoric and causing untold financial and personal stress to clients and staff, once in a while a company & their specific managers really stand up and by their customers.  

POSITION  &  PROMOTE YOUR BUSINESS AS A GO TO AUTHORITY &  INDUSTRY INFLUENCER

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