What I do
Simply put - I help businesses, practices and consultants attract their ideal clients. I do that by identifying, packaging and promoting their personal brands, business value and unique selling points. I cut through the clutter to raise clients market awareness and positioning to inspire and drive sales conversations.
The goal is that every client stands out confidently and becomes a trusted 'go-to-authority' and a 'business of difference' in their field.
Who I work with and help
Professional Service Businesses, Practices & Consultants
I work with clients in saturated and highly competitive service markets. They may be accountants, lawyers, management consultants, psychologists, chiropractors, photographers or web designers (just a few examples of clients).
The common thread with all is they are seeking to grab a piece of their ideal market pie. And their industry may be facing considerable disruption, a flood of new entrants or just stuck in the past. But they have a great sense of discovery, an open mind and a desire to review, try and do things differently. They are brave, have integrity and care equally about people and profits.
Clients may be facing urgent challenges that require quick actions and solutions. And/or they may need a longer term strategic development focus. They may be launching a new business, are well established, re-branding or expanding.
And many clients are seeking stronger ROI from their current LinkedIn and marketing services. But everyone shares the same expectations of creative solutions, value and a service partner that will go the extra mile.
A little about me
I launched my first business in 2004 in media recruitment and training which I ran for 11 years. I had also clocked up a 20 year sales and marketing career within corporates, government & SMEs. Yellow Pages, Val Morgan, Focus Government Newspaper, AICD, RMIT, Health Services Australia and World Masters of Business are to name a few.
So there have not been many commercial issues I haven't seen or faced head on. Many challenges led to triumphs and many led to failure and tears. But all those experiences and a lifelong refusal to follow the norm and status quo led me to set up DARE Group. My goal and purpose is to make both a real human impact whilst helping clients achieve their business goals.
I love musical theatre, psychology, creative writing and interior decorating. I also have an obsession for exploring opportunity shops and putting a smile on peoples faces. In a previous life I think I may have been a singer songwriter but in this one I cannot sing a note to save myself. Oh and I absolutely adore black coffee, great wine and life with my super talented husband and our two hilarious human like Cavalier Spaniels.
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