What I Do Best
I help professional services and creative businesses attract their ideal clients and opportunities with clarity and purpose. I do that by showing them how to step up and play a bigger, more enjoyable and effective game via powerful personal and business branding strategies and LinkedIn communications.
Working with clients in competitive and/or saturated markets which are facing disruption and client challenges is a particular passion. My goal is that every client becomes 'an apple in an orchard of pears' and is a powerful business magnet.
Who & How I Help
I work with consultants and SME's who have a great sense of discovery, an open mind and a desire to review and do things differently. Enjoying the partnership together is key, and hey I'm not for everyone, and everyone is not for me.
Clients come to me when they are either launching, re-branding or growing a business. At all 3 stages it is a time of great excitement, hope and sometimes confusion and challenge. But irrelevant of industry , size or circumstance, all businesses share similar pain points - how to attract and retain ideal clients.
Why You Should Use Me
Simply put - I give a damn. I will dig below the surface to unpack clients real motivators , goals, USPs and personalities. I don't shy away from the difficult conversations that matter. Being passive just isn’t in my DNA as it doesn't foster trust nor deliver results. But helping clients get clarity on their value and direction whilst having fun along the way sure is.
My career and business ownership journey has been pretty diverse. I launched my first business in 2004 in media recruitment and training which I ran for 11 years. I had also clocked up a 20 year sales, training and marketing career with both large and small companies incl Yellow Pages, Val Morgan, Focus Government Newspaper, Australian Institute of Company Directors, RMIT, Health Services Australia and World Masters of Business.
So there were not many commercial issues that I hadn't seen or faced head on. Many of those challenges led to great triumphs and many led to failure and tears. But all those experiences with a lifelong refusal to follow the ‘norm' and status quo led me to develop the programs and training that I deliver today.
When not DAREing myself and clients I balance life with a passion for theatre, comedy writing, interior decorating and an obsession for exploring opportunity shops. And I absolutely adore life with my amazing and super talented husband and our two irreverent Cavalier Spaniels in fabulous Brisbane.
My style is direct, fun and empathetic so let's chat if you would like to know more.
People I've Worked With... And What They Say
Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business / brand. Sue can see through issues quickly and helped me decipher clear direction and brand value. Sue created innovative profiles and marketing documents that saw immediate results on LinkedIn and other marketing activities. She knows her stuff, is fun to work with and went above and beyond for additional requests even at short notice.
Sue was awesome at helping me rediscover the motivation and goals for my business. Sue used this information to distil a concise core offering and personal brand. No easy feat! The whole process was challenging yet fun. An excellent communicator she comes highly recommended.
Aggregate Group Consulting
Sue presented an informative and fun session on Brand YOU to Energy Qld’s Informal Womens Network. Sue has an infectious warm style, shares great stories and is really down to earth. She knows all the tricks and nuances in building a personal brand and the elements that create confidence and empowerment. I would recommend her workshops highly.
Energy Queensland, Brisbane
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