Sue Parker

DAREing Businesses to Thrive

Helping Professional Service Businesses Build Awareness,      Inspire Action & Attract Ideal Clients 

♦  ♦  ♦  ♦  ♦  ♦  ♦

  Personal Branding  - Marketing & Media Communications              LinkedIn Training & Strategies 

Sue Parker Brand Book

What I do

Simply put - I help businesses, practices and consultants attract their ideal clients.  I do that by identifying, packaging and promoting their personal brands, business value and unique selling points.   I cut through the clutter to raise clients market awareness and positioning to inspire and  drive sales conversations.

The goal is that every client stands out confidently and becomes a  trusted  'go-to-authority'  and a 'business of difference' in their field.

Who I work with and help


Professional  Service Businesses, Practices & Consultants 

I work with  clients in  saturated and highly competitive service markets. They may be accountants, lawyers, management consultants, psychologists, chiropractors, photographers or web designers (just a few examples of clients).

The  common thread with all is they are seeking to  grab a  piece of their ideal market pie.  And their industry may be facing considerable disruption, a flood of new entrants or just stuck in the past.   But they have a great sense of discovery, an open mind and a desire to review, try  and  do things differently.  They are brave, have integrity  and care equally about people and profits.

Clients  may  be facing  urgent challenges  that require  quick actions and solutions.  And/or they  may need  a longer term strategic development focus.   They  may be launching a new business, are well established, re-branding  or expanding.   

And many clients are seeking stronger  ROI from their current LinkedIn and marketing services.  But everyone shares the same expectations of  creative  solutions, value and a service partner that will go the extra mile.


Sue Parker Brand Book

A little about me

I really give a damn about people, society and business.  I don't shy away from the difficult conversations that really matter.  Being passive  just isn’t in my DNA as it doesn't foster trust or help others.  Courage to speak up isn't easy but so important.

I launched my first business in 2004 in media recruitment and training (for 11 years).  I had also clocked up a 20 year sales and  marketing  career within  corporates, government  & SMEs.  Yellow Pages, Val Morgan, Focus Government Newspaper, AICD,  RMIT, Health Services Australia and World Masters of Business are to name a few.

There have not been many commercial issues  I haven't seen or faced head on.  Many challenges led to triumphs and many led to failure and tears.  But all those experiences and  a lifelong refusal to follow the norm and status quo led me to set up DARE Group.  My 'why' is to  make a real human impact whilst helping others to achieve business goals.

I  love  theatre, psychology, creative writing and  interior decorating. If I wasn't being DAREing I would have a decorator shop for sure.  I also have  an  obsession for exploring opportunity shops and supporting teenagers and others less fortunate in society where I can.   And I absolutely adore black coffee, great wine and  life with my  super talented  husband and our 2 hilarious human like Cavalier Spaniels.  

How to use LinkedIn to attract clients

Download this free E-book to start attracting networks and clients to your business. The e-book includes:

Why LinkedIn is so powerful today

How to create a dynamic profile

Building a platform of Know-Like-Trust

CEC – 3 core pillars of success

Engagement tips and etiquette

Leverage LinkedIN

DARE to have a chat about growing
your business?

DARE helps professional, health  and creative service businesses stand up and out to attract their ideal clients with crystal clear clarity and purpose. We do that by showing them how to play a bigger and more effective game.

Subscribe to our Monthly Newsletter


If you would like to receive the latest LinkedIn updates and news, personal branding and communications articles and tips then register your details below.  And promise there will be NO spam!

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Like to know more?

Then let's have a chat. Whatever method you prefer get in touch -email, phone or web contact form. 

Please enter your name.
Please enter a valid email.
Please enter a message.