Blogs to Inspire

Personal branding lessons from a vegetable peeler

Who would have thought a basic kitchen utensil  would be a source of communication and personal branding wisdom?  Well read on. There are many personal branding lessons from a vegetable peeler. Lockdown and recipe repertoire  Like so many in recent months, my passion for cooking was reignited.  Mind you I had always been pretty deft…

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What is the vibe of your LinkedIn profile?

The vibe of your LinkedIn profile matters.  What is your vibe and how are your perceived? Your vibe will be integral in inspiring action and trust. It forms the basis to attract  networks, conversations, ideal clients or a new job or career. Most Australians will recall the brilliant line from the much loved movie The…

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Attract clients with experience branding

Everything we do, write and say will either attract or repel others.   It’s simply part of the human condition and universal law.  And whilst some reactions appear neutral, I guarantee that deep down there is a leaning to one end of that pendulum.  Businesses need to attract clients with experience branding. Experience branding is the…

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How to use content marketing on LinkedIn

LinkedIn is the No 1 social media for B2B marketing and content distribution driving 50% of all website traffic.  How to use content marketing on LinkedIn is crucial for success. With over 2 million pieces of content loaded each day and 9 billion impressions the  platform is a bonanza of professional value. Yet only  between …

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A tagline is marketing magic

Taglines are not just for the big end of corporate and advertising town.  Are you a small business, a consultant or self employed  competing  with big  brands?   Then a  brilliant tagline is marketing magic  to set you apart, raise  visibility and inspire confidence. A strong and clear tagline is the brand vision and marketing  foundation of …

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Why offering free services is not always a good idea

Knee jerk reactions and blindly following  the marketing sheep herd is never a wise move in the best of times,    In this article I look at why offering free services is not always a good idea in the COVID crises. Prior to  the COVID  many businesses and industry sectors were already struggling.  Some were…

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Ageism and career biases are just foolish

Ageism and career  biases  are just foolish.  We must  all address and stamp out ageism for job opportunities,  mental, social and economic well being.   Doing so is more critical now than ever as we all navigate and battle through COVID and the new world after the crises. Let’s look at  Australian music legends Nick Cave…

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How to use LinkedIn hashtags for COVID19 content

It goes without saying that now more than ever during the pandemic that  LinkedIn will be a crucial place to network, support and build personal and business brand visibility.   So its important to know how to use  LinkedIn hashtags for COVID19 and related workplace content. LinkedIn will and has seen a huge increase of circa…

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The bending tree of LinkedIn during COVID19

A tree that doesn’t bend in a storm will break which is never a truer idiom than for the current extraordinary crises. Everyone is impacted in some way with the coronavirus storm and are experiencing varying degrees of pain and vulnerability. Social media and businesses are the trees that are flailing and trying to adapt…

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LinkedIn cannot be everything to everyone

Businesses and LinkedIn cannot be everything to everyone.  And nor should they try.  You see we don’t venture into a 5 star Michelin restaurant to order a fast food burger or take a camping holiday expecting a gilded infinity pool in a caravan park.  Nor do we expect a bookstore to sell a TV or…

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Should I stay in my job, change career or start my own business?

Should I stay in my job, change career or start my own business?  These questions keep millions of professionals  awake at night, feeling stuck and tossing and turning with indecision about what to do. It’s a process to weigh up the scale of choices and options. But there is no better starting point than with…

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Diving below the iceberg of testimonials and social proof

Hiring new staff or suppliers can be risky business at the best of times.  There are never any guarantees, but without discernment and due diligence the risks increase exponentially.  So diving below the  iceberg  of testimonials and social proof to minimise risk is essential. Small businesses  are particularly vulnerable if a new hire or supplier…

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Don’t give up on love and your goals

Have you ever said to yourself ‘I’ve had enough, I’ve tried this many times and it didn’t work’ or ‘I’ve used up all my chances’ or ‘I have nothing left’ or ‘I’m done’, I want no more  relationships?    But it really is worthwhile to hang on, so don’t give up on love and your …

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Why LinkedIn Engagement Pods are a bad idea

This article has been updated in October 2023  Why LinkedIn engagement pods and buying fake followers/engagement are a bad idea is critical to understand as more businesses and career professionals embrace the opportunities of LinkedIn.  See the addition of AI integrated commenting and paid engagement services. Increasing reach and visibility to grow influence is the…

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Standing up for values is an important part of personal branding

Brené Brown famous quote  “you can choose courage or comfort, but you cannot choose both” is a powerful mantra.  Standing up for values is an important part of personal branding.  This  ethos has had particular relevance during the 2019  Melbourne Cup carnival as many took a stand,  albeit nervously against a much loved event and…

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The buck stops with YOU on LinkedIn

The buck stops with you on LinkedIn.  This blogs shows how to increase success on LinkedIn by taking control of your profile. The diversity of people on LinkedIn runs the full gamut.  From Prime Ministers, global industry leaders, high profile influencers, celebrities, ASX & Fortune 500 directors, SMB owners, practitioners of all vocations, freelancers, junior…

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How our first jobs can shape our business and personal brand values

Our core values and important lessons we hold close  have been cultivated via many aspects in our life.  How our first jobs can shape our business and personal brand values is foundational to our careers.    Leaders must treat young people and new staff with care.  How  they manage young people (under 28yo) under their…

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Conquering the imposter monster with tough love

Does the Imposter Monster try and control you and nip at your confidence and goals?  Conquering the Imposter Monster with tough love is key to success.  As business owners or career executives you simply : “have to do what we have to do, to get what we want to get” Now I’m not referring here…

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Buying followers and engagement on LinkedIn EXPOSED

LinkedIn is the premier social media platform for professionals without equal rival and is unequivocally a critical business tool.   However, all that glitters is not gold, and perception does not always match reality as buying followers and engagement on LinkedIn EXPOSED. This article was also exclusively published in Smart Company.  :  All that glitters is…

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How to Build Personal Brand Authority

How to build  personal brand authority can be one of the biggest marketing challenges professional consultants and  small businesses face .  And particularly so for highly disruptive and competitive  markets that are saturated with content overwhelm Not everyone is, or can be a thought leader, major influencer or a big personality.   But everyone can be…

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How to Qualify Prospects

How to  how to qualify prospects is key to sanity and survival.   Do you lose your mojo, feel awkward and/or waste time with new prospect conversations?  Even with the most brilliant personal branding, website, LinkedIn and marketing strategies you still need to qualify quickly.  Learning how to qualify prospects if they are willing, ready and…

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Curb the CURB and stop the coffee catch up request bullshit

Are you tired of receiving requests for coffee catch ups that don’ t have purpose? Are you tired of  grabbing ‘a coffee’  in the hope of business value then kick yourself on the way back to the office or home?   Are you tired of having your brains picked?  You are a victim of the CURB epidemic.  Lets  Curb…

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Build business and brand trust by being visible and stepping out

Negative assumptions  must be minimised at every opportunity whenever possible online.  We build business and brand trust by being visible and stepping out.    Albert Einstein famously quoted that “Imagination is more important than knowledge”.   Indeed imagination is a glorious attribute that in its positive form is the fuel of childhood wonderment, human and business creativity. Imagination…

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Increase sales enquiries from your website with trust

The website is the nerve centre for every business.   To maximise  enquiries from your website you need to build trust.  How to increase sales enquiries  from your website with trust starts by including every vital information element. Even with the best aesthetics, navigation experiences and quality content, a website that does not provide a range of contact…

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Keep a foot on the marketing pedal in the good times

The unexpected can blindside even the most successful of professional businesses.   Even in the busiest of times with great clients and brilliant loyal staff unforeseen circumstances can totally shake the equilibrium to pieces.   Small to medium businesses can   minimise client and staff loss by keeping a foot on the marketing pedal in the good times. Successful…

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Likes & Dislikes -Tools & Behaviours for Great LinkedIn Results

LinkedIn members who are dedicated  regular users all agree the platform delivers substantial benefits.   But what would a deeper probe of experiences reveal?   What are the tools and behaviours for great LinkedIn results? Asking members what they really liked and disliked about LinkedIn were important questions. Answers would shine a balanced light on the activities,…

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How to tailor your LinkedIn feed

What you see in YOUR  LinkedIn feed starts with YOU ? Sad but true.  We all seek to enrich our time and experiences on the platform and not waste time with content that isn’t relevant or appeals.  So its important to learn  how to tailor your LinkedIn feed. Tailoring your  feed will deliver improved user…

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How to Leverage LinkedIn in 2019

In  2018 LinkedIn reached 10M Australian registered members. A milestone figure given that in 2010 there were only 1M members.  With the Australian population sitting at 24.9M and LinkedIn being a professional business platform the statistic is significant.   In this article I  review some of the main changes in 2018, current statistics, algorithm updates,  how…

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When & how to reward clients to differentiate your brand

Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Xmas period?  How can you differentiate your  brand? What are the best times to stand out?  When & how to reward clients to differentiate your brand is a question every business needs to think about in…

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The real reason you are being interviewed

Do you know the real reason you are being interviewed?  As you are  plonked down firmly in front of a recruiter, HR or direct hiring manager this question may be well swirling in your mind.   You may have found your way there via a job advertisement, a referral or your own career protectiveness.  But however you…

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Get your personal brand in order BEFORE all other marketing

If you are in any type of  service based business (professional, creative or trades) your personal brand is truly the  jewel in your marketing crown.   So it’s crucial to get your personal brand in order before  all other marketing.   Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…

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Maximise all sales opportunities to attract new clients

Do you maximise  all sales opportunities to  attract new clients and grow your business?    Is your personal brand consistent  and inviting  to attract new clients at any given time or place?   The professional service sector is a competitive one and are  competing for market share.  So having a  open, non judgemental mindset is important to…

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Define your niche market to attract ideal clients

Defining and unlocking your ideal niche market/s can take your professional service business or consultancy to the next level.   Learning how to define your niche markets to attract ideal clients  will be one of the best things you can do to grow your business.  It will feel like the 2 puzzle pieces just fit together…

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Attract more clients by saying no to the wrong ones

What are your personal and business brand non negotiables?   Who you refuse to work with says as much about your personal brand as who you will work with.    Are you willing to attract more clients by saying no to the wrong ones? Are  there industries that you just will not tolerate working for/with?  Is…

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How to keep out of LinkedIn Jail

Many people are in  LinkedIn jail but have NO idea that each day their sentence gets extended (sad but true).  Knowing how to keep out of LinkedIn jail is so important. I originally wrote this in March 2018 and will regularly update it as needed. The algorithm beast, AI  and engineering back end processes mean…

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Don’t Try and Game Your LinkedIn NAME Field

Emails, Mobiles, Symbols, Extra Information (other than Suffixes) are NOT  permitted on the Name Field on LinkedIn – it can and will compromise your account and how you are searched and found.  DONT RISK IT! We all want to be clever and increase our  visibility on LinkedIn.  But trying to be a bit of a…

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Stand Out on LinkedIn with Personalised Messages

Take the time and effort to personalise your messages on LinkedIn to stand out.  Personalised messages are critical for effective social selling and relationship building. Sending generic lazy spray and pray messages are ineffective and will not do your business or  personal brand any favours. Sending  personalised and interesting LinkedIn  messages and campaigns will achieve stronger…

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YES or NO DECISIONS

YES ? or NO  ? Do you constantly  Rationalise,  Justify & Reassure yourself  about decisions? As business owners and consultants YES or NO questions are part and parcel of our reality every day in some small or large way. Should I engage with that person?   Should I take on that new client or project?   Should…

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All Star LinkedIn Profile Ratings – Don’t be Fooled

Recently I presented a  ‘Intro to LinkedIn’ session  where several participants   proudly volunteered they had an ‘All Star’  or Profile Strength  rating.   I had to tell them the potential  bad news.  An All Star LinkedIn profile ranking may NOT be exactly All Star. What does an All Star LinkedIn profile rating really mean? The 5 rating levels…

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How is your personal brand experienced

How is your personal brand experienced in Australia?  How are your perceived?  We cannot be everything to everyone and that’s ok too. But expecting  that 100% of people we come across will like, trust and resonate with us and our personal brand is as likely as pigs flying or never having to pay taxes again. …

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