How is your personal brand experienced
How is your personal brand experienced in Australia? How are your perceived? We cannot be everything to everyone and that’s ok too. But expecting that 100% of people we come across will like, trust and resonate with us and our personal brand is as likely as pigs flying or never having to pay taxes again. …
Crank up your personal brand by being vulnerable
How do you elevate and communicate your personal brand to differentiate yourself? The answer is both simple and confronting. Crank up your personal brand by being vulnerable to really stand out. One of the first questions I ask my clients is ‘what makes YOU and your business really different? This is a pretty standard question asked by all…
Who Matters In Your Business?
Want to amplify your personal brand, drive more referrals and create good will? Focusing on treating everyone you encounter as a potential client and someone of value is an important element in building a platform of business attraction. This mindset flick will really set your personal brand apart. Most times we don’t really know who someone…
Business Rudeness & Disrespect are CHOICES!
As we are acutely aware, Australia is in the grip of a horrific domestic violence epidemic. Many conversations centrearound the notion of “choices”. Most perpetrators of domestic violence do not inflict their actions outside of their family/spouse. It is “selective” and a choice that is made and taken to inflict abuse on “a particular person/s”. …
Top Tips for SME’s To Hire Great Staff
I was recently interviewed by SmartCompany (Australia’s No.1 SME digital publication) for advice on helping SME’s hire staff in 2017. The article resulted from surveys conducted by a large accounting firm indicating strong confidence and growth projections 2017 and indicating that circa 40% of SME’s intend to hire new staff during the year. Below is my ‘no holds barred’ advice and tips :
What messages do your staff & colleagues really hear ?
As we know actions speak far louder than the spoken or written word. And we know that far too many company ‘Mission Statements’ & ‘Employee Values Charts’ are hackneyed and inauthentic. E.g. ‘We value our staff’, ‘Our staff drive our success’ ‘Our teams are collaborative’ , ‘Nothing means more than employee satisfaction’ etc.…
What is the commercial moral compass of your company?
With all the daily newsfeed reports of companies shirking their due diligence responsibilities, ignoring ‘customer first’ rhetoric and causing untold financial and personal stress to clients and staff, once in a while a company & their specific managers really stand up and by their customers.
How the OUCH moments can really matter
There are many ouch moments in life. How OUCH moments turn our businesses around can be quite profound. Its natural also that we have a whinge and complain about our lot in life at times (albeit some folk whinge constantly and others intermittently – and it sure does feel good to off-load at times). But the ouch…
Interview tips for hiring managers to ditch the scripts
Job interviews are quite absurd and ironic if you think about it. Most hiring managers ask the same banal questions. Below I outline interview tips for hiring managers to ditch the scripts. This will elicit really valuable answers. Both sides enter an interview seeking to learn the truth about each other and yet what is learnt…
Walk a Mile in My Shoes
This week I came across the most abhorrent and unacceptable attitude towards candidates A discussion was posted on an online forum around advice and tips to assist candidates. It was a great opportunity to support, encourage and add value. But I was gobsmacked. There it was in black and white the expressed attitude of many. And whilst…
Interview Behaviours Candidates Must Stop
Interviews (like any business meeting) are a 2 way street. After interviewing over 5,000 candidates and receiving extensive post interview feedback from hiring companies and candidates, I can confirm there is an absolute 50/50 split in culpability of poor behaviours. Both sides often need a firm kick up the behind on manners and professionalism.
How to answer hiring objections to nail the job interview
Lets be honest, interviews are damn stressful – for both parties. It’ s like a 1st date – you desperately want it go well and find you ‘click’. How to answer hiring objections to nail the job interview is critical. . Knowing how to answer hiring objections and concerns is critical. Questions may be asked directly. But…
Hiring Great Sales People – Bring Back The Telephone
Are you planning to hire new sales staff ? The SEEK Employment Trend reports a projected 14% growth for sales and account management roles during 2016-2017. This is great news as it validates business confidence and growth across industries. But this buoyancy means that hiring companies must think differently on how and who they…
Life & career lessons from a women’s prison
A few years ago I was invited to present sessions on how to find a job to a group of unemployed women. My goal was to encourage and support them in life and career lessons. I had delivered many motivational talks and sales training sessions over the years to a variety of companies and community…
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Then get in touch with Sue Parker via your preferred method - email, phone or web contact form.
☏ 0416 385 779