Recently I presented a ‘Intro to LinkedIn’ session where several participants proudly volunteered they had an ‘All Star’ or Profile Strength rating. I had to tell them the potential bad news. An All Star LinkedIn profile ranking may NOT be exactly All Star. What does an All Star LinkedIn profile rating really mean?
The 5 rating levels –Beginner to All Star are based ONLY on the COMPLETENESS of a profile & does NOT rate the QUALITY of content, tone, media, photos etc.
LinkedIn All Star ratings are based on completion of these 7 sections :
1. Profile Photo
2. Industry & Location
4. Experience (current and at least 2 prior roles)
5. Skills (min 3)
7. Connections (min 50)
Statistics prove that fully completed profiles DO receive circa 40% more initial views (raising % of connectivity) .
But it is the depth and clarity of information, the tone, the visual appeal, the fullness of your message and touchpoints that will make it a great and inspiring profile.
So dont be fooled. You must have these 7 sections completed but its HOW that is key.
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