‘All Star’ LinkedIn Profiles – Not what you think!

Sorry to be the bearer of bad news,  but All Star profiles are exactly all star.

Recently I presented a  ‘Intro to LinkedIn’ session  where a few  people  proudly volunteered they had an ‘All Star’ profile rating.

They felt this was a clear indicator their  profile was strong and performing well. I  felt awful – ok only a little 😏) to be the bearer of ‘potentially’ quite bad news.   The 5 rating levels (Beginner to All Star) are based ONLY on the  COMPLETENESS of a profile & does NOT rate the QUALITY of content,  tone, media, photos etc.

LinkedIn All Star ratings are  based on completion of  7 sections :

1. Profile Photo

2. Industry & Location

3. Summary

4. Experience (current and at least 2 prior roles)

5. Skills (min 3)

6 Education

7. Connections (min 50)

Statistics prove that fully completed profiles DO  receive circa 40% more initial views (raising % of connectivity) .

But its the QUALITY of what is written and how its communicated, style and detail that will dramatically maximise  success. 🌟 🌟 Is your profile  REALLY  All Star ? 🌟 🌟

 

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