LinkedIn

The buck stops with YOU on LinkedIn

The buck stops with you on LinkedIn.  This blogs shows how to increase success on LinkedIn by taking control of your profile. The diversity of people on LinkedIn runs the full gamut.  From Prime Ministers, global industry leaders, high profile influencers, celebrities, ASX & Fortune 500 directors, SMB owners, practitioners of all vocations, freelancers, junior…

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Protecting your personal brand and profile on LinkedIn

Protecting your personal brand and profile on LinkedIn is essential.  The platform is a vital tool to attract new clients, build authority and brand visibility. With over 10M Australian and 645 million global members there is a mad  scramble to take a chunk of the pie of opportunity.  And as a result a a darker…

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Buying followers and engagement on LinkedIn EXPOSED

Buying followers on LinkedIn exposed

LinkedIn is the premier social media platform for professionals without equal rival and is unequivocally a critical business tool.   However, all that glitters is not gold, and perception does not always match reality as buying followers and engagement on LinkedIn EXPOSED. Twitter, Facebook and Instagram are notorious for harbouring fake followers and paid engagement to…

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How to tailor your LinkedIn feed

What you see in YOUR  LinkedIn feed starts with YOU ? Sad but true.  We all seek to enrich our time and experiences on the platform and not waste time with content that isn’t relevant or appeals.  So its important to learn  how to tailor your LinkedIn feed. Tailoring your  feed will deliver improved user…

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How to Leverage LinkedIn in 2019

In  2018 LinkedIn reached 10M Australian registered members. A milestone figure given that in 2010 there were only 1M members.  With the Australian population sitting at 24.9M and LinkedIn being a professional business platform the statistic is significant.   In this article I  review some of the main changes in 2018, current statistics, algorithm updates,  how…

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Is your LinkedIn headline powerful or fluffy?

LinkedIn is essentially a networking database and like Google is a powerful search engine. But fluffy headlines can hurt LinkedIn success.  A powerful LinkedIn headline will increase your success. A  strong   headline without fluff  is critical – it must be clear, searchable and relevant.   Your headline is the window to not just your profile but the…

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Recommendations to build trust and social proof

Having current and credible client testimonials  serves many  purposes.  Recommendations are essential to  build  trust and social proof.  Having them on your  LinkedIn profile, social media   and websites is crucial and will help   your overall SEO  and Google search.  But the key benefit is that it provides the social proof that highly competitive sectors demand. Whether you…

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How to keep out of LinkedIn Jail

Many people are in  LinkedIn jail but have NO idea that each day their sentence gets extended (sad but true).  Knowing how to keep out of LinkedIn jail is so important.  The algorithm beasts and engineering back end processes mean that content, actions  and  profile visibility is in incarceration mode because of how you have managed…

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Don’t Try and Game Your LinkedIn NAME Field

Emails, Mobiles, Symbols, Extra Information (other than Suffixes) are NOT  permitted on the Name Field on LinkedIn – it can and will compromise your account and how you are searched and found.  DONT RISK IT! We all want to be clever and increase our  visibility on LinkedIn.  But trying to be a bit of a…

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All Star LinkedIn Profile Ratings – Don’t be Fooled

Recently I presented a  ‘Intro to LinkedIn’ session  where several participants   proudly volunteered they had an ‘All Star’  or Profile Strength  rating.   I had to tell them the potential  bad news.  An All Star LinkedIn profile ranking may NOT be exactly All Star. What does an All Star LinkedIn profile rating really mean? The 5 rating levels…

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