Archive for April 2021

Protecting your LinkedIn brand reputation

Protecting and amplifying your LinkedIn brand reputation is essential.  Whether using the platform for  career expansion, leadership development, corporate networking, business sales generation, perception and reputation goes hand in hand. With over 11.2 Million Australian and 756 Million global members, the platform is noisy and competitive.  And with the urgency and quest to  take a…

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How can lawyers build brand trust

Lawyers brand trust

Building trust in the face of negative public and market opinions is an issue may professional services face including those in the legal sector. So how can lawyers  build brand trust ? Yet, it’s a great irony that the legal profession with its noble endeavour, high barrier of entry and incumbent lifelong commitment to the…

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