Branding

Protecting your LinkedIn brand reputation

Protecting and amplifying your LinkedIn brand reputation is essential.  Whether using the platform for  career expansion, leadership development, corporate networking, business sales generation, perception and reputation goes hand in hand. With over 11.2 Million Australian and 756 Million global members, the platform is noisy and competitive.  And with the urgency and quest to  take a…

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A tagline is marketing magic

Taglines are not just for the big end of corporate and advertising town.  Are you a small business, a consultant or self employed  competing  with big  brands?   Then a  brilliant tagline is marketing magic  to set you apart, raise  visibility and inspire confidence. A strong and clear tagline is the brand vision and marketing  foundation of …

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Should I stay in my job, change career or start my own business?

Should I stay in my job, change career or start my own business?  These questions keep millions of professionals  awake at night, feeling stuck and tossing and turning with indecision about what to do. It’s a process to weigh up the scale of choices and options. But there is no better starting point than with…

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Curb the CURB and stop the coffee catch up request bullshit

Are you tired of receiving requests for coffee catch ups that don’ t have purpose? Are you tired of  grabbing ‘a coffee’  in the hope of business value then kick yourself on the way back to the office or home?   Are you tired of having your brains picked?  You are a victim of the CURB epidemic.  Lets  Curb…

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Increase sales enquiries from your website with trust

The website is the nerve centre for every business.   To maximise  enquiries from your website you need to build trust.  How to increase sales enquiries  from your website with trust starts by including every vital information element. Even with the best aesthetics, navigation experiences and quality content, a website that does not provide a range of contact…

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Get your personal brand in order BEFORE all other marketing

If you are in any type of  service based business (professional, creative or trades) your personal brand is truly the  jewel in your marketing crown.   So it’s crucial to get your personal brand in order before  all other marketing.   Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…

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Define your niche market to attract ideal clients

Defining and unlocking your ideal niche market/s can take your professional service business or consultancy to the next level.   Learning how to define your niche markets to attract ideal clients  will be one of the best things you can do to grow your business.  It will feel like the 2 puzzle pieces just fit together…

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Attract more clients by saying no to the wrong ones

What are your personal and business brand non negotiables?   Who you refuse to work with says as much about your personal brand as who you will work with.    Are you willing to attract more clients by saying no to the wrong ones? Are  there industries that you just will not tolerate working for/with?  Is…

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Crank up your personal brand by being vulnerable

How do you elevate and communicate your personal brand to differentiate yourself?   The answer is  both  simple and confronting.  Crank  up your personal brand by being vulnerable to really stand out. One of the first questions I ask my clients is ‘what makes YOU and your business really different?   This is a pretty standard question asked by all…

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