Branding

Curb the CURB and stop the coffee catch up request bullshit

Are you tired of receiving requests for coffee catch ups that don’ t have purpose? Are you tired of  grabbing ‘a coffee’  in the hope of business value then kick yourself on the way back to the office or home?   Are you tired of having your brains picked?  You are a victim of the CURB epidemic.  Lets  Curb…

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Get your personal brand in order BEFORE all other marketing

If you are in any type of  service based business (professional, creative or trades) your personal brand is truly the  jewel in your marketing crown.   So it’s crucial to get your personal brand in order before  all other marketing.   Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…

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Increase sales enquiries from your website with trust

The website is the nerve centre for every business.   To maximise  enquiries from your website you need to build trust.  How to increase sales enquiries  from your website with trust starts by including every vital information element. Even with the best aesthetics, navigation experiences and quality content, a website that does not provide a range of contact…

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Define your niche market to attract ideal clients

Defining and unlocking your ideal niche market/s can take your professional service business or consultancy to the next level.   Learning how to define your niche markets to attract ideal clients  will be one of the best things you can do to grow your business.  It will feel like the 2 puzzle pieces just fit together…

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Attract more clients by saying no to the wrong ones

What are your personal and business brand non negotiables?   Who you refuse to work with says as much about your personal brand as who you will work with.    Are you willing to attract more clients by saying no to the wrong ones? Are  there industries that you just will not tolerate working for/with?  Is…

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The Magic of Taglines

  Are you a small business competing with bigger  brand names?  Do you communicate  business value and a mission statement with a magic tagline ?   A strong and clear tagline is the brand vision and marketing  foundation of  every business.    Nothing beats an inspirational and aspirational tagline to set your business brand apart in competitive markets. …

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Imposter Monster Syndrome

How to beat the Imposter Monster Syndrome in small business is so important.  As humans we are all subject to feelings of self doubt.  But it  can cripple us and keep us  in a state of  anguish.    It manifests in many sneaky ways – procrastination, not investing in self, turning away opportunities and fear…

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Unpacking Thought Leadership, Personal Brands & Influencers

The truth about thought leadership, influencers and personal brands.  There is a whole lot of social media noise and opinions on what  is a  Thought Leader,an Influencer and the true orientation of a  Personal Brand. So lets start unpacking it all. A Minefield of Opinions It seems like it is a “mind-field” out there, with…

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Crank up your personal brand by being vulnerable

How do you elevate and communicate your personal brand to differentiate yourself?   The answer is  both  simple and confronting.  Crank  up your personal brand by being vulnerable to really stand out. One of the first questions I ask my clients is ‘what makes YOU and your business really different?   This is a pretty standard question asked by all…

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