Branding
Should I stay or leave my job or change career?
Should I stay or leave my job or change career direction? These questions keep millions of professionals awake at night, feeling stuck and tossing and turning with indecision about what to do. It’s a process to weigh up the scale of choices and options. But there is no better starting point than with courage to…
Read MoreProtecting your LinkedIn brand reputation
Protecting and amplifying your LinkedIn brand reputation is essential. Whether using the platform for career expansion, leadership development, corporate networking, business sales generation, perception and reputation goes hand in hand. With over 11.2 Million Australian and 756 Million global members, the platform is noisy and competitive. And with the urgency and quest to take a…
Read MoreA tagline is marketing magic
Taglines are not just for the big end of corporate and advertising town. Are you a small business, a consultant or self employed competing with big brands? Then a brilliant tagline is marketing magic to set you apart, raise visibility and inspire confidence. A strong and clear tagline is the brand vision and marketing foundation of …
Read MoreCurb the CURB and stop the coffee catch up request bullshit
Are you tired of receiving requests for coffee catch ups that don’ t have purpose? Are you tired of grabbing ‘a coffee’ in the hope of business value then kick yourself on the way back to the office or home? Are you tired of having your brains picked? You are a victim of the CURB epidemic. Lets Curb…
Read MoreIncrease sales enquiries from your website with trust
The website is the nerve centre for every business. To maximise enquiries from your website you need to build trust. How to increase sales enquiries from your website with trust starts by including every vital information element. Even with the best aesthetics, navigation experiences and quality content, a website that does not provide a range of contact…
Read MoreGet your personal brand in order BEFORE all other marketing
If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown. So it’s crucial to get your personal brand in order before all other marketing. Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…
Read MoreDefine your niche market to attract ideal clients
Defining and unlocking your ideal niche market/s can take your professional service business or consultancy to the next level. Learning how to define your niche markets to attract ideal clients will be one of the best things you can do to grow your business. It will feel like the 2 puzzle pieces just fit together…
Read MoreAttract more clients by saying no to the wrong ones
What are your personal and business brand non negotiables? Who you refuse to work with says as much about your personal brand as who you will work with. Are you willing to attract more clients by saying no to the wrong ones? Are there industries that you just will not tolerate working for/with? Is…
Read MoreCrank up your personal brand by being vulnerable
How do you elevate and communicate your personal brand to differentiate yourself? The answer is both simple and confronting. Crank up your personal brand by being vulnerable to really stand out. One of the first questions I ask my clients is ‘what makes YOU and your business really different? This is a pretty standard question asked by all…
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