Archive for November 2018
When & how to reward clients to differentiate your brand
Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Xmas period? How can you differentiate your brand? What are the best times to stand out? When & how to reward clients to differentiate your brand is a question every business needs to think about in…
Read MoreThe real reason you are being interviewed
Do you know the real reason you are being interviewed? As you are plonked down firmly in front of a recruiter, HR or direct hiring manager this question may be well swirling in your mind. You may have found your way there via a job advertisement, a referral or your own career protectiveness. But however you…
Read MoreGet your personal brand in order BEFORE all other marketing
If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown. So it’s crucial to get your personal brand in order before all other marketing. Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…
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