Archive for November 2018

When & how to reward clients to differentiate your brand

Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Xmas period?  How can you differentiate your  brand? What are the best times to stand out?  When & how to reward clients to differentiate your brand is a question every business needs to think about in…

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The real reason you are being interviewed

Do you know the real reason you are being interviewed?  As you are  plonked down firmly in front of a recruiter, HR or direct hiring manager this question may be well swirling in your mind.   You may have found your way there via a job advertisement, a referral or your own career protectiveness.  But however you…

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Get your personal brand in order BEFORE all other marketing

If you are in any type of  service based business (professional, creative or trades) your personal brand is truly the  jewel in your marketing crown.   So it’s crucial to get your personal brand in order before  all other marketing.   Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…

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