Communication

Curb the CURB and stop the coffee catch up request bullshit

Are you tired of receiving requests for coffee catch ups that don’ t have purpose? Are you tired of  grabbing ‘a coffee’  in the hope of business value then kick yourself on the way back to the office or home?   Are you tired of having your brains picked?  You are a victim of the CURB epidemic.  Lets  Curb…

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Build business and brand trust by being visible and stepping out

Negative assumptions  must be minimised at every opportunity whenever possible online.  We build business and brand trust by being visible and stepping out.    Albert Einstein famously quoted that “Imagination is more important than knowledge”.   Indeed imagination is a glorious attribute that in its positive form is the fuel of childhood wonderment, human and business creativity. Imagination…

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How vulnerability helps businesses thrive & shame erodes growth

After many decades around business and marketing ecosystems I know that all that glitters isn’t always gold.  Loud hyperbole (on and off line) can also be a diversion from reality to take the heat off the cauldron of shame and fear.  Vulnerability helps businesses thrive & shame erodes growth. Yet when just one person dares to…

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Increase sales enquiries from your website with trust

The website is the nerve centre for every business.   To maximise  enquiries from your website you need to build trust.  How to increase sales enquiries  from your website with trust starts by including every vital information element. Even with the best aesthetics, navigation experiences and quality content, a website that does not provide a range of contact…

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How to Qualify Prospects

How to  how to qualify prospects  is  key to sanity and survival Do you lose your mojo, feel awkward and/or waste time with new prospect conversations?  Even with the most brilliant personal branding, website, LinkedIn and marketing strategies you still need to qualify quickly.  Learning how to qualify prospects if they are willing, ready and able…

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Attract more clients by saying no to the wrong ones

What are your personal and business brand non negotiables?   Who you refuse to work with says as much about your personal brand as who you will work with.    Are you willing to attract more clients by saying no to the wrong ones? Are  there industries that you just will not tolerate working for/with?  Is…

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Stand Out on LinkedIn with Personalised Messages

Take the time and effort to personalise your messages on LinkedIn to stand out.  Personalised messages are critical for effective social selling and relationship building. Sending generic lazy spray and pray messages are ineffective and will not do your business or  personal brand any favours. Sending  personalised and interesting LinkedIn  messages and campaigns will achieve stronger…

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Build more business trust by stopping all the excuses

Trust and integrity are the core assets of people and businesses.   Build  more business trust by stopping all the excuses.  Doing so is key to creating a stronger personal brand and reputation.     Trust is formed in part by the  evidence of what you say you will do and then do.   So  stop giving crappy excuses…

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