Archive for May 2020
What is the vibe of your LinkedIn profile?
The vibe of your LinkedIn profile matters. What is your vibe and how are your perceived? Your vibe will be integral in inspiring action and trust. It forms the basis to attract networks, conversations, ideal clients or a new job or career. Most Australians will recall the brilliant line from the much loved movie The…
Read MoreAttract clients with experience branding
Everything we do, write and say will either attract or repel others. It’s simply part of the human condition and universal law. And whilst some reactions appear neutral, I guarantee that deep down there is a leaning to one end of that pendulum. Businesses need to attract clients with experience branding. Experience branding is the…
Read MoreHow to use content marketing on LinkedIn
LinkedIn is the No 1 social media for B2B marketing and content distribution driving 50% of all website traffic. How to use content marketing on LinkedIn is crucial for success. With over 2 million pieces of content loaded each day and 9 billion impressions the platform is a bonanza of professional value. Yet only between …
Read MoreA tagline is marketing magic
Taglines are not just for the big end of corporate and advertising town. Are you a small business, a consultant or self employed competing with big brands? Then a brilliant tagline is marketing magic to set you apart, raise visibility and inspire confidence. A strong and clear tagline is the brand vision and marketing foundation of …
Read MoreWhy offering free services is not always a good idea
Knee jerk reactions and blindly following the marketing sheep herd is never a wise move in the best of times, In this article I look at why offering free services is not always a good idea in the COVID crises. Prior to the COVID many businesses and industry sectors were already struggling. Some were…
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