Posts by Sue Parker

Curb the CURB and stop the coffee catch up request bullshit

Are you tired of receiving requests for coffee catch ups that don’ t have purpose? Are you tired of  grabbing ‘a coffee’  in the hope of business value then kick yourself on the way back to the office or home?   Are you tired of having your brains picked?  You are a victim of the CURB epidemic.  Lets  Curb…

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Build business and brand trust by being visible and stepping out

Negative assumptions  must be minimised at every opportunity whenever possible online.  We build business and brand trust by being visible and stepping out.    Albert Einstein famously quoted that “Imagination is more important than knowledge”.   Indeed imagination is a glorious attribute that in its positive form is the fuel of childhood wonderment, human and business creativity. Imagination…

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How vulnerability helps businesses thrive & shame erodes growth

After many decades around business and marketing ecosystems I know that all that glitters isn’t always gold.  Loud hyperbole (on and off line) can also be a diversion from reality to take the heat off the cauldron of shame and fear.  Vulnerability helps businesses thrive & shame erodes growth. Yet when just one person dares to…

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LinkedIn engagement pods are not a silver bullet to success

Increasing reach and visibility to grow influence is the name of the game on LinkedIn.   With over 10M Australian members the value proposition and business potential is well acknowledged. Hence the ardent scramble to grab a piece of the very juicy LinkedIn pie of opportunity    But LinkedIn engagement pods are not a silver bullet…

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Keep a foot on the marketing pedal in the good times

The unexpected can blindside even the most successful of professional businesses.   Even in the busiest of times with great clients and brilliant loyal staff unforeseen circumstances can totally shake the equilibrium to pieces.   Small to medium businesses can   minimise client and staff loss by keeping a foot on the marketing pedal in the good times. Successful…

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Likes & Dislikes -Tools & Behaviours for Great LinkedIn Results

LinkedIn members who are dedicated  regular users all agree the platform delivers substantial benefits.   But what would a deeper probe of experiences reveal?   What are the tools and behaviours for great LinkedIn results? Asking members what they really liked and disliked about LinkedIn were important questions. Answers would shine a balanced light on the activities,…

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Tailor your LinkedIn feed for a better result

What you see in YOUR  LinkedIn feed starts with YOU 👀 Sad but true.  We all want to enrich our time and experiences on the platform and not waste time with content that isn’t relevant or appeals.  So its valuable to learn  how to tailor your LinkedIn feed for a better result and user experience.…

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How to Leverage LinkedIn in 2019

In  2018 LinkedIn reached 10M Australian registered members. A milestone figure given that in 2010 there were only 1M members.  With the Australian population sitting at 24.9M and LinkedIn being a professional business platform the statistic is significant.   In this article I  review some of the main changes in 2018, current statistics, algorithm updates,  how…

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How to Build Personal Brand Authority

How to build  personal brand authority can be one of the biggest marketing challenges professional consultants and  small businesses face .  And particularly so for highly disruptive and competitive  markets that are saturated with content overwhelm Not everyone is, or can be a thought leader, major influencer or a big personality.   But everyone can be…

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When & how to reward clients to differentiate your brand

Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Xmas period?  How can you differentiate your  brand? What are the best times to stand out?  When & how to reward clients to differentiate your brand is a question every business needs to think about in…

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