Posts by Sue Parker

Keep a foot on the marketing pedal in the good times

The unexpected can blindside even the most successful of professional businesses.   Even in the busiest of times with great clients and brilliant loyal staff unforeseen circumstances can totally shake the equilibrium to pieces.   Small to medium businesses can   minimise client and staff loss by keeping a foot on the marketing pedal in the good times. Successful…

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Likes & Dislikes -Tools & Behaviours for Great LinkedIn Results

LinkedIn members who are dedicated  regular users all agree the platform delivers substantial benefits.   But what would a deeper probe of experiences reveal?   What are the tools and behaviours for great LinkedIn results? Asking members what they really liked and disliked about LinkedIn were important questions. Answers would shine a balanced light on the activities,…

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Tailor your LinkedIn feed for a better result

What you see in YOUR  LinkedIn feed starts with YOU 👀 Sad but true.  We all want to enrich our time and experiences on the platform and not waste time with content that isn’t relevant or appeals.  So its valuable to learn  how to tailor your LinkedIn feed for a better result and user experience.…

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How to Leverage LinkedIn in 2019

In  2018 LinkedIn reached 10M Australian registered members. A milestone figure given that in 2010 there were only 1M members.  With the Australian population sitting at 24.9M and LinkedIn being a professional business platform the statistic is significant.   In this article I  review some of the main changes in 2018, current statistics, algorithm updates,  how…

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How to Build Personal Brand Authority

How to build  personal brand authority can be one of the biggest marketing challenges professional consultants and  small businesses face .  And particularly so for highly disruptive and competitive  markets that are saturated with content overwhelm Not everyone is, or can be a thought leader, major influencer or a big personality.   But everyone can be…

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When & how to reward clients to differentiate your personal brand

Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Xmas period?  How can you differentiate your personal brand? What are the best times to stand out? Is Xmas the best time to reward clients?  Is there a better time to thank clients for their loyalty…

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Get your personal brand in order BEFORE all other marketing

If you are in any type of  service based business (professional, creative or trades) your personal brand is truly the  jewel in your marketing crown.   So it’s crucial to get your personal brand in order before  all other marketing.   Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…

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Maximise all sales opportunities to attract new clients

Do you maximise  all sales opportunities to  attract new clients and grow your business?    Is your personal brand consistent  and inviting  to attract new clients at any given time or place?   The professional service sector is a competitive one and are  competing for market share.  So having a  open, non judgemental mindset is important to…

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Increase sales enquiries from your website with trust

The website is the nerve centre for every business.   To maximise  enquiries from your website you need to build trust.  How to increase sales enquiries  from your website with trust starts by including every vital information element. Even with the best aesthetics, navigation experiences and quality content, a website that does not provide a range of contact…

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LinkedIn headlines must be powerful not fluffy

LinkedIn is essentially a networking database and like Google is a powerful search engine. But fluffy headlines can hurt LinkedIn success.  A powerful LinkedIn headline will increase your success. A  strong   headline without fluff  is critical – it must be clear, searchable and relevant.   Your headline is the window to not just your profile but the…

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