Posts by Sue Parker

Are you a 50+ professional fighting career ageism?

Are you a 50+ professional fighting career ageism?    Have you lost confidence and had enough of the tunnel of job search application doom and wastage of time? There are ways to knock this over with a different approach and taking back control to feel more valued and respected in the career search. Truth is…

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How our first jobs shape our business and personal values

How our jobs shape our values

Core values we hold close and important lessons learnt have been cultivated via many aspects in our life.  How our first jobs shape our business and personal values is so important. The first years of a child’s life are foundational to their behaviours and beliefs. Good parenting, environments and role models help steer a child…

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Buying followers and engagement on LinkedIn EXPOSED

Buying followers on LinkedIn exposed

LinkedIn is the premier social media platform for professionals without equal rival and is unequivocally a critical business tool.   However, all that glitters is not gold, and perception does not always match reality as buying followers and engagement on LinkedIn EXPOSED. Twitter, Facebook and Instagram are notorious for harbouring fake followers and paid engagement to…

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How men can unpack their business direction & career truth

Unpacking Mens Career truth and direction DARE Group Australia

 A question just for the blokes?    What is your business direction, real purpose and career truth? This article discusses how men can unpack their business direction and career truth.   And what are the goals and dreams you  did or didn’t pursue in life and  business?    Are you living your own career and professional  truth, calling and passions? Or…

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Curb the CURB and stop the coffee catch up request bullshit

Are you tired of receiving requests for coffee catch ups that don’ t have purpose? Are you tired of  grabbing ‘a coffee’  in the hope of business value then kick yourself on the way back to the office or home?   Are you tired of having your brains picked?  You are a victim of the CURB epidemic.  Lets  Curb…

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Build business and brand trust by being visible and stepping out

Negative assumptions  must be minimised at every opportunity whenever possible online.  We build business and brand trust by being visible and stepping out.    Albert Einstein famously quoted that “Imagination is more important than knowledge”.   Indeed imagination is a glorious attribute that in its positive form is the fuel of childhood wonderment, human and business creativity. Imagination…

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How vulnerability helps businesses thrive & shame erodes growth

After many decades around business and marketing ecosystems I know that all that glitters isn’t always gold.  Loud hyperbole (on and off line) can also be a diversion from reality to take the heat off the cauldron of shame and fear.  Vulnerability helps businesses thrive & shame erodes growth. Yet when just one person dares to…

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LinkedIn engagement pods are not a silver bullet to success

Increasing reach and visibility to grow influence is the name of the game on LinkedIn.   With over 10M Australian members the value proposition and business potential is well acknowledged. Hence the ardent scramble to grab a piece of the very juicy LinkedIn pie of opportunity    But LinkedIn engagement pods are not a silver bullet…

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Keep a foot on the marketing pedal in the good times

The unexpected can blindside even the most successful of professional businesses.   Even in the busiest of times with great clients and brilliant loyal staff unforeseen circumstances can totally shake the equilibrium to pieces.   Small to medium businesses can   minimise client and staff loss by keeping a foot on the marketing pedal in the good times. Successful…

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Likes & Dislikes -Tools & Behaviours for Great LinkedIn Results

LinkedIn members who are dedicated  regular users all agree the platform delivers substantial benefits.   But what would a deeper probe of experiences reveal?   What are the tools and behaviours for great LinkedIn results? Asking members what they really liked and disliked about LinkedIn were important questions. Answers would shine a balanced light on the activities,…

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