Blogs to Inspire

Great New LinkedIn Features – Spring 2022

Almost Spring here in Australia and the global roll out of LinkedIn features and tools continues to delight.  Following are 3 great new LinkedIn features.  They have a lot of value and creative options. CLICKABLE LINKS ON IMAGES & VIDEOS  Now this is a very interesting new feature rolling out.  I just got it today and…

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How to navigate salary questions and the recruitment dance

Oh what a dance salary discussions are.  How to navigate salary questions and the recruitment dance is not always easy. Often mixed with falls, wrong steps and nerves that cripple it’s time to pull the whole salary dance wide open. So a buckle up for all sides – candidates, HR, recruiters and hiring companies.  The…

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Reflections, life lessons and a trip down memory lane from the Neighbours finale

It was hard to believe that 37 years had passed since Neighbours first launched in 1985.  Wow the finale episode on 28th July bought so many reflections, life lessons and a trip down memory lane.  And the episode delivered far more than anyone expected.  It took our breaths away with poignancy and human value. Like…

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Riding the emotional rollercoaster of self employment

Life is like a box of chocolates as Forest Gump famously quoted.  And this is particularly so for men and women riding the emotional rollercoaster of  self employment and small business.  Helping to cope with ups and downs is the topic of this blog.   To get a little philosophical, life is full of polar opposites…

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How happy are men at work? Strategies for men to find greater career fulfilment

After many years working with men of all ages in career coaching, job search and their businesses I observed a great deal of professional and career  dissatisfaction.  This article looks at the results of a poll I ran asking how happy are men at work.  I also take a detailed review of strategies for men…

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How to write a cover letter that wins an interview

No matter how confident, successful or experienced a person is, crafting a job application and cover letter that hits the super sweet spot to obtain an interview is not exactly an easy walk in the park.     The burning question for every professional and executive is how to write a cover letter that wins an…

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How to make wise career and job choices

Career and job decisions have a long ranging impact on our professional and personal lives. Learning how to make wise career and job choices is essential. Health, wellbeing and success is at stake with the consequences of choices made in careers or jobs.  Whether they are positive or negative, choices will have repercussions across all…

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LinkedIn Updates & News

What are the LinkedIn Updates and News so far in 2022?  As of May there has been some fabulous new features rolled out.  Read more below plus statistic updates and media and editorial editorial news direction, Membership & Statistics LinkedIn now has over 850 million global and 12.7 million Australian members (July 2022). The latest…

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Do you really know why you are being interviewed?

Do you really know why you are being interviewed?     Knowing the real reasons can transform your  professional  job search and career marketing experience.  And that leads to better interviews and offers. So there you are plonked down firmly in front of a recruiter, HR or direct hiring manager. You may have found your way…

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The recruitment ecosystem must become more ethical and transparent

For a very long time (read that as many decades), I have been indirectly and directly involved with the hiring ecosystem.  And whilst the world has changed greatly, we had a digital and social media revolution, populations and technology exploded, not much has really changed in the hiring world.  The recruitment ecosystem must become more…

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How to use LinkedIn to attract staff

Are you hiring or planning to hire staff in 2022?  LinkedIn is mission critical in all recruitment. All sized companies and organisations must know how to  use LinkedIn to attract staff.  With over 12 million Australian and 810 million global members, LinkedIn is the most powerful platform on the planet for professionals and all sectors.…

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Ghosting damages personal brands and reputations

In the 2009  comedy, Ghosts of Girlfriends Past,  Matthew McConaughey’s character Conor is a notorious flirt who burns and churns women without notice.   Did he show any awareness, or care that his behaviours and ghosting damages personal brands and reputations?  Certainly not in the beginning.. But when the movie brings back the living ghosts of…

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Why and how to be more memorable

Why and how to be more memorable is the goal of  all marketing and personal branding activities. Whether applied to companies, brands, leaders or career professionals, the same focus and success elements apply. It’s not always easy to stand out, differentiate and be remembered in saturated digital channels and LinkedIn.   But the opportunities to…

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Reference Checks – Reputations, Truth & Diligence

Personal brand trust and reputations can rise or fall from the integrity and due process of reference checks and feedback.   Leaders, recruiters, head hunters  and hiring managers have a crucial  role in ensuring the integrity of reference checks and how they inform decisions. Reputations and trusted due diligence is fundamental in building reliable  personal and…

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LinkedIn Top 150 Hashtags 2022

LinkedIn Hashtags are a critical element of content marketing and search on the platform.  I have updated the LinkedIn Top 150 hashtags  2022 as an easy reference guide.   The purpose of hashtags is to clearly categorise content to create easy distribution and visibility of subject matter and keyword topics.   It draws and aligns converted…

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The art and value of charm

With looming holidays, a few glasses of bubbly or ale and parties, everyone becomes more relaxed often transforming into charming Xmas elves. The art and value of charm is certainly ubiquitous at the silly season time of year.  The season of good will (which is just so  needed after the last 2 years of lockdowns)…

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Newsletters end a big year of change on LinkedIn

A whirlwind of changes and new tools have been a hallmark of LinkedIn during 2021 as the platform also celebrated their 18th birthday.  Now Newsletters end a big year of change on LinkedIn. . LinkedIn maintained its foothold as the premier platform of professional networking, content and conversations along with the reputation of rolling out…

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Good manners on LinkedIn is essential to build trust

Good manners on LinkedIn is essential to  build trust and attract clients.  Respect and  etiquette  can never be underestimated in developing a strong  personal brand, trust and career and business  networks. LinkedIn is the largest professional network in the world providing an influential gateway to connect businesses, brands and people in ways that were never once…

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LinkedIn Content – What you need to know

If you are serious about using LinkedIn in your business or professional career, then quality content needs to be a key part of your  strategy. But there are so many content options, features, tools, misinformation  and algorithm challenges which can be overwhelming. This article unpacks the when, how, why and what of LinkedIn content and…

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Why the great resignation may be a lot of hot air

Great predictions from surveys and public sentiments don’t always translate to reality.  And this is why the great resignation may be a lot of hot air. The unwinnable May 2019 Federal election for the Liberal party is one of the greatest examples of this. Labour was a shoo-in based on opinion polls and forecasts. But…

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Podcasts – are they hot or not?

Podcasting is the latest content format which has boomed in recent years.  With a plethora of new shows and hosts rolling out daily every topic is covered. From comedy, religion, sport, politics, heath, current affairs, business, self-help,  science, careers,  family, mental health, sales, marketing, media no subject is excluded.    According to the 2021  Infinite…

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Navigating self doubt

Self doubt in all its nuances is a natural human condition. It is prevalent in both men and women, across all professions, ages and roles. Navigating career self doubt is essential as rarely will anyone be exempt at some point or level. But there are some people who don’t suffer self doubt at all.  They…

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LinkedIn Updates & New Features – Spring 2021

In a world of great uncertainty there is one sure thing that can be relied on.  And that’s LinkedIn’s never ending array of new features and changes. Indeed change and review is part of the platforms DNA.  As I wrote a few months ago in celebration of LinkedIn’s 18th birthday  there would be more changes…

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The impact of your voice on LinkedIn

A voice says and conveys so much.  It’s a window to your personality and your communication style.  So the  impact of sharing your voice tone and style  on LinkedIn cannot be underestimated.  You’re the voice, try and understand it  – Make a noise and make it clear –  Oh, whoa.  We’re not gonna sit in…

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Why Australian businesses must embrace age diversity

Businesses and recruiters are reporting a significant candidate short market in a wide range of roles at levels not experienced for many years.   Many workplace analysts and recruiters predict 2021 will be one of the toughest years for talent acquisition for over 10 years.   The latest SEEK Employment Report  announced that March this year recorded…

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LinkedIn updates and news

There is never a dull moment on the train of LinkedIn updates and news.  The platform holds steadfast in their reputation as a platform which evolves at breakneck speed.  As of June 2021, a swag of new updates and features have or are being rolled out and landed.  As ever, new features are rolled out…

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Holding personal brand power in public sector careers is vital

Perception is reality unless disproved. Taking control and holding personal brand power in public sector careers is vital. If you are in the public sector your  career and  brand impression management is in your hands. But there are some crucial areas to be mindful of and obstacles to overcome for many. Prejudices and narratives originate…

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Protecting your LinkedIn brand reputation

Protecting and amplifying your LinkedIn brand reputation is essential.  Whether using the platform for  career expansion, leadership development, corporate networking, business sales generation, perception and reputation goes hand in hand. With over 11.2 Million Australian and 756 Million global members, the platform is noisy and competitive.  And with the urgency and quest to  take a…

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How can lawyers build brand trust

Building trust in the face of negative public and market opinions is an issue may professional services face including those in the legal sector. So how can lawyers  build brand trust ? Yet, it’s a great irony that the legal profession with its noble endeavour, high barrier of entry and incumbent lifelong commitment to the…

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How leaders personal brands impact employee and client trust

Attracting and retaining the best staff and clients will more competitive in 2021 than ever.  With the impact of COVID-19,  ongoing market challenges, industry disruptions and the new hybrid workplace models, it’s essential that  C-Suite & HR leaders commit to building their brand and digital footprint.   Leaders personal brands impact employee and client trust in…

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Is self employment right for you?

Early in 2020 before COVID fully unfolded many were ruminating on their career and business directions.  Staying employed, changing jobs or joining the self employment world was on the minds of so many  men and women of all ages.    Flying Solo’s insightful  editor  Lucy Kippist invited me onto her podcast to talk about this…

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LinkedIn members vote for profiles in the 1st person

The vast majority of Australia’s  LinkedIn members seek to  impress, inspire and influence others in some way shape or form.   And personal profiles are the nucleus for that success.  So what is the best writing style to use? The answer has been given as  LinkedIn members vote for profiles written in the 1st person There…

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Top 100 LinkedIn Hashtags

To kickstart the year on LinkedIn, I have researched and updated my list of the global Top 100 LinkedIn Hashtags as of 11 January 2021.  Note this blog is regularly updated.  Download the ultimate eBook   TOP 600 LinkedIn Hashtags Here Updated Lists   here for the  Top 150 LinkedIn Hashtags 2022       Using the right…

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Genuine apologies build personal and brand trust

Reputations are entwined in the confidence to trust in relationships and outcomes.   But when the proverbial hits the fan there are real opportunities to boost brand trust.  And the proverbial will hit the fan at some point in some way to and from us all. When the fan goes it’s a  real opportunity for genuine…

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LinkedIn 2020 overview and changes

Greek philosopher Heraclitus famously quoted, “The only constant in life is change”.  LinkedIn certainly espoused that tenet in 2020 with a dazzling array of changes, updates and rollouts.  In this article I dive deep into  LinkedIn  2020 overview and changes  that made an impact. And the breadth of change was extraordinary with many features in development and pre-launch stages well before…

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How to find good marketing services

Marketing and media is central to business growth but how to find  good marketing services is not always easy.  The world has forever changed with entire sectors and individual businesses having either grown, collapsed, barely survived or significantly evolved.  And it will be even more competitive in 2021 as new entrants emerge in the gig…

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How to get more interviews and job offers with a marketing mindset

Seeking a new job or career change is a pain in the backside  at the best of times. This article explores how to get more interviews and job offers with a marketing mindset. But first lets look at the actual hiring ecosystem dance. The hiring dance  Languid hiring processes, cognitive dissonance and ‘isms‘ (age, gender,…

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LinkedIn updates and new features

The last 8 months on the LinkedIn highway has been fast and furious. So it was timely for a list of  LinkedIn updates and new features. The platform has seen a 26% global member and engagement growth as reported in ‘Social Media Today’ and various reports. The current crises has clearly driven this swing and simultaneously…

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Navigating the hiring ATS robots

A true story was shared with me recently about Bill (not his real name). Now Bill’s is one of many similar stories I hear around issues of navigating the hiring ATS robots. Bill had applied for a  senior role via an online hiring process.. The organisation was a high profile sporting employer of choice and Bill…

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How to choose LinkedIn and SEO services

One of the biggest concerns for businesses and consultants is how to choose LinkedIn and SEO services. Wrong choices with dodgy or ineffective services will cost dearly. Some background as opinions of an industry derive from personal experience or hearsay.  The 2019 Ipsos Global Trust in Professions poll ranked Politicians trust levels at 10% and…

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