RUOK with being ageist?
RUOK day in Australia falls around the 2nd week of September. This year I am posing a question – RUOK with being ageist? Hard question for many. That’s good as ageism impacts peoples mental health across all ages and needs personal reflection. The RUOK message is very important as it focusses on wellbeing, mental health…
Are you rejecting yourself and sabotaging success?
Humans are a complex lot. Whilst expressing a desire for change and success, there can be mixed messages. Are you rejecting yourself and sabotaging success? I see so many exceptionally talented men and women executives and professionals sabotage their career and business success. Their desire to go to the next level or change careers and…
The role of butterflies for important & thought leadership content
I was told many ago that if you don’t have a few butterflies in your stomach when publishing a piece of important &/or thought leadership content you haven’t gone far enough on the topic. Oh how this tenet is 100% true, as is having your choice of beverage next to your keyboard to soothe…
Does your LinkedIn profile sniff of desperation? Are you damaging your personal brand?
People can generally get the vibe and smell of desperation a mile off. It may be overt or covert, but the feeling is clear. Does your LinkedIn profile sniff of desperation? Are you damaging your personal brand on LinkedIn? There is a long line between clever, bold and creative on LinkedIn versus being dodgy and…
Building healthy habits in men’s careers & lives – Men’s Health Week
Healthy Habits is the theme for this years Men’s International Health Week. It’s a topic that resounds greatly during the week of 12 -18th June 2023 and well beyond. What are the issues and opportunities for building healthy habits in men’s careers & lives? I take a look at a few of those in this article.…
Interview danger flags to run from
Knowing the interview danger flags to run from will save a lot of angst and time. The more things change the more they stay the same with humans and the hiring eco-system for executives and experienced professionals. The last few years has been rather strange and unique (read Lost in Space strange hence the image…
Insights from the 2023 Edelman Trust Barometer Report
This article unpacks insights from the 2023 Edelman Trust Barometer Report. Released in February, it’s a bumper report rich with data and insights. Many results are broken down by country and many are global. I have dived into the full 72 page report to share what are valuable takeaways. A deep array of research topics…
Hold you worth when asking for a pay rise
If you have been in a role for a long time and are over 45, chances are you may not be getting paid what you are worth or offered other benefits. Read on to learn how to hold you worth when asking for a pay rise Earlier this year I was interviewed on Nova’s FIVEaa…
What career animal archetype are you?
The year of 2023 will be a very different year for many career professionals and executives. How people approach their careers will impact success outcomes when seeking a new job, promotion or career transition. So what career animal archetype are you? It’s important to unpack your job search and career management archetype for the short…
Looking for a new job or relationship? Be different to attract more opportunities
Are you a experienced senior professional or executive looking for a new job or relationship? Be different to attract more opportunities is the topic of this blog. . So grab a cup of your beverage of choice and lets dive in. Why combine job hunting & relationships? The reason I combined searching for a new…
Strategies to navigate career ageism
Ageism is a state of mind, assumption and bias that polarises everyone. But there are many strategies to navigate career ageism as I share in this article. You may have lost confidence and/or struggling on the job search application mouse wheel. It can seem like a huge wastage of time? But you know the old…
Strategies to land professional and executive jobs
The volume of new senior and executive roles available in market is robust alongside solid competition at the top end. In this blog I outline strategies to land professional and executive jobs. So lets dive into them. In this article I share the reasons for interviews, taking a new mindset approach with strategies that will…
The mysterious LinkedIn algorithms
Sometimes working out LinkedIn feels a bit like a cross between a meeting of Harry Potter and the IQ organisation Mensa. Nothing creates more confusion than trying to figure out how to get traction on LinkedIn. So let’s unpack the hyperbole of the mysterious LinkedIn algorithms. CHANGES & PATHWAYS Constant changes, updates and new…
Building trust by stopping bulldust excuses
Trust and integrity are core values and assets in business and life. And central is building trust by stopping bulldust excuses. Trust and integrity are essential assets in our professional and personal lives. But a reputation as a bit of a Pinocchio won’t help your goals, business and self esteem. And not being able to discern who…
Why email lead magnets are losing impact
In the age of email overwhelm and content saturation email lead magnets are losing impact. Known also as ethical bribes is there a better way to educate and influence prospects? People are growing tired of being bombarded and treated as forgetful numskulls that need constant sales messages and service reminders in their inboxes. WHAT IS…
Why it’s important to make sure a job title matches the actual job
Battered spuds, swimwear and job titles have much in common believe it or not. In this article I explore why it’s important to make sure a job title matches the actual job title. Understanding why and how to not assume anything will save time and headaches. We all know that to assume is to ‘make an…
Don’t let your LinkedIn content be spoiled by a poor user experience
Great content on LinkedIn can lose traction if not presented well. In the famous words of Molly Meldrum, ‘do yourself a favour’ and check your UX. So you want to ensure you don’t let your LinkedIn content be spoiled by a poor user experience. It’s not just the quality and value of good LinkedIn content…
How engaging on LinkedIn opens up career & job opportunities
If you are an executive or professional seeking a new role, unemployed or changing careers this this blog is for you. Many people ask how engaging on LinkedIn opens up career and job opportunities. This article will dive into one of the most effective strategies to do so. . CAREER MARKETING MINDSET Firstly, career and…
The power of media & how to reach unknown markets
Regular and targeted media exposure is highly valuable. Visibility, credibility and awareness are key outcomes of both the individual and topics at hand. Small to large businesses and self employed consultants should never underestimate the power of solid media exposure. Raising market visibility and trust by virtue of exposure in top media (niche, B2B or…
Under the covers of branding & thought leadership
Not everyone is, can be or wants to be a thought leader, major influencer or a big brand personality. And that’s perfectly ok. Not everyone should and could anyhow. But everyone can be relevant, real and the best version of themselves. In this article I get under the covers of branding, personal profiles and thought…
How to give and ask for recommendations
Recommendations (testimonials) are highly valuable in building personal and business brand trust. But asking and giving them can be difficult. In this article I will show how to give and ask for recommendations.. And I will shine a light on the pitfalls to avoid and look out for as discerning genuine testimonials from false ones…
Cutting through ageism bullshit
Everyone no matter their gender, race or age can be a total idiot, an amazing talent or somewhere in between. Hard truth is ageism is a social issue stoked by all ages, races and genders. It’s time to really start cutting through ageism bullshit. . There I said it. We are all to blame in…
How to navigate salary questions and the recruitment dance
Oh what a dance salary discussions are. How to navigate salary questions and the recruitment dance is not always easy. Often mixed with falls, wrong steps and nerves that cripple it’s time to pull the whole salary dance wide open. So a buckle up for all sides – candidates, HR, recruiters and hiring companies. The…
Reflections, life lessons and a trip down memory lane from the Neighbours finale
It was hard to believe that 37 years had passed since Neighbours first launched in 1985. Wow the finale episode on 28th July bought so many reflections, life lessons and a trip down memory lane. And the episode delivered far more than anyone expected. It took our breaths away with poignancy and human value. Like…
Riding the emotional rollercoaster of self employment
Life is like a box of chocolates as Forest Gump famously quoted. And this is particularly so for men and women riding the emotional rollercoaster of self employment and small business. Helping to cope with ups and downs is the topic of this blog. To get a little philosophical, life is full of polar opposites…
How happy are men in their careers? Strategies to find greater career fulfilment
After many years working with men of all ages in career coaching, job search and their businesses I observed a great deal of professional and career dissatisfaction. This article looks at the results of a poll I ran asking how happy are men in their careers. I also take a detailed review of strategies for…
How to write a cover letter that wins an interview
No matter how confident, successful or experienced a person is, crafting a job application and cover letter that hits the super sweet spot to obtain an interview is not exactly an easy walk in the park. The burning question for every professional and executive is how to write a cover letter that wins an…
How to make wise career and job choices
Career and job decisions have a long ranging impact on our professional and personal lives. Learning how to make wise career and job choices is essential. Health, wellbeing and success is at stake with the consequences of choices made in careers or jobs. Whether they are positive or negative, choices will have repercussions across all…
Do you really know why you are being interviewed?
Do you really know why you are being interviewed? Knowing the real reasons can transform your professional job search and career marketing experience. And that leads to better interviews and offers. So there you are plonked down firmly in front of a recruiter, HR or direct hiring manager. You may have found your way…
The recruitment ecosystem must become more ethical and transparent
For a very long time (read that as many decades), I have been indirectly and directly involved with the hiring ecosystem. And whilst the world has changed greatly, we had a digital and social media revolution, populations and technology exploded, not much has really changed in the hiring world. The recruitment ecosystem must become more…
How to use LinkedIn to attract staff
Are you hiring or planning to hire staff in 2022? LinkedIn is mission critical in all recruitment. All sized companies and organisations must know how to use LinkedIn to attract staff. With over 12 million Australian and 810 million global members, LinkedIn is the most powerful platform on the planet for professionals and all sectors.…
Ghosting damages personal brands and reputations
In the 2009 comedy, Ghosts of Girlfriends Past, Matthew McConaughey’s character Conor is a notorious flirt who burns and churns women without notice. Did he show any awareness, or care that his behaviours and ghosting damages personal brands and reputations? Certainly not in the beginning.. But when the movie brings back the living ghosts of…
Why and how to be more memorable
Why and how to be more memorable is the goal of all marketing and personal branding activities. Whether applied to companies, brands, leaders or career professionals, the same focus and success elements apply. It’s not always easy to stand out, differentiate and be remembered in saturated digital channels and LinkedIn. But the opportunities to…
Reference Checks – Reputations, Truth & Diligence
Personal brand trust and reputations can rise or fall from the integrity and due process of reference checks and feedback. Leaders, recruiters, head hunters and hiring managers have a crucial role in ensuring the integrity of reference checks and how they inform decisions. Reputations and trusted due diligence is fundamental in building reliable personal and…
LinkedIn Top 150 Hashtags 2022
LinkedIn Hashtags are a critical element of content marketing and search on the platform. I have updated the LinkedIn Top 150 hashtags 2022 as an easy reference guide. The purpose of hashtags is to clearly categorise content to create easy distribution and visibility of subject matter and keyword topics. It draws and aligns converted…
The art and value of charm
With looming holidays, a few glasses of bubbly or ale and parties, everyone becomes more relaxed often transforming into charming Xmas elves. The art and value of charm is certainly ubiquitous at the silly season time of year. The season of good will (which is just so needed after the last 2 years of lockdowns)…
Newsletters end a big year of change on LinkedIn
A whirlwind of changes and new tools have been a hallmark of LinkedIn during 2021 as the platform also celebrated their 18th birthday. Now Newsletters end a big year of change on LinkedIn. . LinkedIn maintained its foothold as the premier platform of professional networking, content and conversations along with the reputation of rolling out…
Good manners on LinkedIn is essential to build trust
Good manners on LinkedIn is essential to build trust and attract clients. Respect and etiquette can never be underestimated in developing a strong personal brand, trust and career and business networks. LinkedIn is the largest professional network in the world providing an influential gateway to connect businesses, brands and people in ways that were never once…
LinkedIn Content – What you need to know
If you are serious about using LinkedIn in your business or professional career, then quality content needs to be a key part of your strategy. But there are so many content options, features, tools, misinformation and algorithm challenges which can be overwhelming. This article unpacks the when, how, why and what of LinkedIn content and…
Why the great resignation may be a lot of hot air
Great predictions from surveys and public sentiments don’t always translate to reality. And this is why the great resignation may be a lot of hot air. The unwinnable May 2019 Federal election for the Liberal party is one of the greatest examples of this. Labour was a shoo-in based on opinion polls and forecasts. But…
- « Previous
- 1
- 2
- 3
- 4
- Next »
Like to know more?
Then get in touch with Sue Parker via your preferred method - email, phone or web contact form.
☏ 0416 385 779