Cutting through ageism bullshit

Everyone no matter their gender, race or age can be a total idiot, an amazing talent or somewhere in between.  Hard truth is ageism is a social issue stoked by all ages, races and genders.   It’s time to really start cutting through ageism bullshit. .

There I said it. We are all to blame in part. Quite a dangerous thought to ponder!

I am done with the bullshit narratives, assumptions and put downs from all generations towards other generations.

Young bemoan older and older bemoan younger. The absolute judgement of skills and attitudes apportioned to specific age ranges is comedic if not so preposterous.

Ironically, the mouse wheel of ageism has been alive for decades, if not centuries. It’s a national sport to create fantasies about the inabilities of other ages. 

Ageism impacts everyone 

Unlike racism and sexism et al which will experienced by only segments of society, every human will feel the cold steel poke of ageism.  It can be overt or covert, but it will happen.  Like Pantene, it may not happen overnight but it will happen in time.

There has been decades now, and especially the last five years of affirmative action, focus groups, tireless work by the Age Discrimination Commissioner and legislation to stamp out ageism in workplaces and hiring ecosystems.

But there has not been much change on the ground and certainly not in hiring across media and agencies. And frankly ageism is as alive and spewing  it’s poison as much now, if not even more so.

Why? Because it is a social issue and everyone is to blame in some way shape or form.

Critical thinking is lacking

I’m also bloody tired of fighting the good fight of stopping people of all ages in their verbal tracks of labelling an age range in absolute negatives and rejections. 

And this again comes from all ends across  Z generation  to Baby boomers.  I’m tired of having to share  logical examples to recalibrate thinking.  Critical thinking is sorely lacking in people as they review hiring.

As an ex recruitment agency owner in media for 11 years I know full well the all ageism push backs.  Oh yes you can justify, rationalise and reassure yourselves all you will about the why someone won’t work.   I grew very tired of that nonsense too.

There has been enough academic research done on ageism in workplaces to fill the MCG.  But people are still hardwired to take the lazy and easy way out and continue to put down others who are not in their own age range.   

The hiring tide flipped  – 2019 to now 

 Back in 2019 I was interviewed on Sunrise morning TV on the policy agenda of then Treasurer Josh Frydenberg on retraining the over 60’s so they wouldn’t be a drain on the economy. Here is the segment :


I was fervent in my response, commenting he was dreaming to think that would be a valid policy taken up widely. There was then, and still now a disconnect between  policy aspirations and hiring reality.   Governments don’t get that  ageism would prevent hiring irrelevant of retraining and their policies.

In 2019 the jobs market was weighted with more candidate.   Now 3 years later the hiring tide has flipped with staffing shortfalls crippling Australia to pieces.

The new Labor government clearly took a front foot in caring about the  issue and is attempting to redress by proposing that over 65’s who return to work will have their pensions reduced  

Whilst that is a great initiative, I’m not sure it will change the attitudes of recruiters and hiring companies in the short urgent term.

And labelling people over 60 as ‘seniors’ contributes to the discrimination and negative  perception, as does phrases such as grey army or grey anything frankly.   

The whole debate of classification of grey hair towards mature workers is a campaign I rebuke.  Assuming anyone over a certain age has a certain hair colour is nonsense. .    

Irrelevant of age (and Im 62 by the way), it’s about competency, skills, attitude, personalities, skills etc.

The populist narrative that age automatically equates to wisdom is one of the biggest lies of all time. I find it nauseating to read that ‘you should hire older people because they are more stable, have more wisdom etc’.

Sure that is absolutely true in many cases, but not all.  Such narratives fuel the ‘me vs them’ angst and anger in society. 

The whole notion that being over 50 relates to incredible wisdom and brilliance is nonsense.   And likewise, that all Gen Z & X are lazy and fickle.  Seriously people this shit has to stop.

Seeing people for who they trare  

It’s the experiences that a person has and how that shapes and informs them that is key. 

We must move in society towards seeing people for who they truly are  not what we assume. And that is uncomfortable as it challenges so much of us doesn’t it.  

Stopping the bullshit

Hire for who people are by firstly looking at your own biases. 

Truly what do you say about age ranges other than your own?  Take a skill from investigative journalism and research and talk to others and observe widely. 

Not everyone in a certain age range will fit the stereotype.  I know people in their early 20s whose maturity due to their life experiences puts them decades ahead of others.  And conversely I know others in their 50’s who just never really got it in life and lessons they didn’t learn. 

Having experiences and exposure doesn’t not automatically equate to transferrable wisdom and application.  It can and when it does correlate there is magic in that persons value, at any age.  And that is what hiring is all about is it not? 

It’s time for action, there has been enough work done on ageism in recruitment and the costs of economic productivity etc.   But frankly it now comes down to each and every one of us to stop the ageism bullshit.  For goodness sake just look and review each person as they are and what they can bring. 

Every single person on the planet will age and grow older.  No one likes to be judged or misjudged based on any of the ages or generations.   

We can all help in cutting through ageism bullshit.  Let’s go.

(This was also published in Mumbrella : Ageism  everyone is to blame. So let’s stop the bullshit shall we?)

For more articles on careers and ageism see my media portfolio here

If you are seeking a new career or job check out my services here 

Download my FREE eBook resources here 




Posted in

Like to know more?

Then get in touch with Sue Parker via your preferred method - email, phone or web contact form.

Please enter your name.
Please enter a valid email address.
Please type your message.