Are you a professional or executive over 40? 

Seeking a new role?  Changing  career direction?  Ready for  promotion? Expanding or starting a Board portfolio?

Success comes from having  clarity of your  value and purpose, an inspiring personal brand message and job search  strategies and tools to navigate the job maze and stand out. 

DARE specialises in working with professionals and executives over 40  to overcome  challenges and meet career goals with proven creative solutions and a  empowering marketing mindset.





How I help: 


Sue Parker tailors career services to meet each client.  With  decades of experience in marketing communications,  branding, LinkedIn and sales, Sue also owned a media recruitment agency for 11 years.  This gives clients the confidence and edge of deep insider perspectives from of all sides of the career fence    

Services cover six  key areas which can be stand alone or packaged 



Profile Writing - Basic to Advanced Training -  Personal Brand  Positioning Profile Power Session


Personal branding  and career  clarity  session and action report. Who-What-Where-Why-Visions-Missions-Goals


Job search marketing & mindset strategies. Proactive & Reactive marketing tools & communications  


Fully re-written and re-branded - Feedback Consultation -  Tidy Up Refresh & Overview


Recruitment Role Plays - Objection Handling - Mindset Reframe -  Leadership & Follow-Up Strategies



 Bio's & Career flyers for brand positioning - Executive &/or Board 1 page brochure - Flexible Speaker & Media Bio's 

    ♦   SERVICE  FEES    ♦  

Every career client is unique with specific needs and so are service programs and fees.   

 The following 3 most popular packages are booked and payable directly online. 

All other services are quoted individually on need.

 Payments can be made via  Credit Card (Paypal & Stripe)  or  direct EFT Tax Invoice


 90 minute consulting session

Consulting sessions are available for urgent or specific career direction and coaching  needs.  Note, time is spent prior to the session to ensure a successful outcome.


In the Media

SKY News

The Mandarin

Marketing Magazine

The Mandarin

Job Search Marketing Strategies

This 22 page eBook is free to download (and you will not be put on an automated opt in email list)   Topics include:


♦    Why you need to market vs prove yourself

♦    35% Reactive / 65% Proactive Strategy

♦    Personal Branding & Positioning

♦    LinkedIn  Visibility & Content

♦    Addressing ageism and  bias 


Feedback from a few career clients

I thoroughly enjoyed working with Sue. She brings great executive recruitment, personal brand and marketing insights to the discussion, is frank and fearless in her advice, a wonderful support and advocate. I would recommend her to anyone refreshing their professional positioning.

Felicity Isaac, VIC

It’s rare that you come across standout talent like Sue.   Her ability to navigate multiple projects and channels  across LinkedIn made a dramatic difference in the uplift in traffic to my brand and profile.

Brendon Mitchell, VIC

I am confident   how I  want to move forward in my career after working with Sue and our  clarity sessions.  She has been so amazing with all  her support and been a  guiding light.

Rosemary Enguix

Sue has challenged my way of thinking and opened my eyes to new ways of thinking. Her methodology is tried and tested and she has this ability to cut through the noise and develop the sound bites that I needed to navigate the crowded market. 

Brad Bloomfield, VIC

Sue was an absolute pleasure to work with. She takes a deep and genuine interest in you  Sue really takes the time to understand what your real motivating forces are and helps focus your energy in the right way. 

Alex Kelly, NSW

Sue is a fantastic career coach with innate ability to understand people and what drives them. She is genuinely interested and goes over & beyond to help her clients put their best foot forward. 

Richa Mehta. VIC

Sue has a unique style which ensures easy engagement, clarity and creativity in personal branding and positioning.  She takes considerable time to understand her clients and deliver targeted communications and strategies.

Wayne Aitken, VIC

The process with Sue  was a revelation of self discovery. We extracted my core talents and  the value in the market place, not necessarily the same old corporate competitive roundabout, but my my true value proposition.  

Grant Ferry, QLD

Sue  is the Michelangelo of personal branding. If you have got to the point where you want to make yourself stand out from the crowd or reposition yourself in the market - then you need to give her a call.

Luke Richards

Sue’s initial consultation exceeded my expectations.  I felt like her only client and  I learned things about myself I never knew. Gained new perspectives, new appreciations and most importantly, empowerment. 

Alexandra Marshall, NSW

Sue  helped me refresh my CV and marketing and gave  wonderful interviewing t coaching   I would strongly Sue to  anyone who is thinking of changing careers to book her personal branding session.

Amanda Ray, QLD

Sue had an uncanny knack to totally re-focus my personal brand and with her  years of working in the trenches as a recruiter, she knows all the pit falls, nuances, good and bad with the entire recruitment process.  

Greg Morgan, VIC

Sue is amazing to work with and to walk you through a transition time in your career.   Highly recommend time with Sue for anyone needing a bio or CV rework and a sounding board on overall career direction.

Sandy Madden, NSW

Sue is the most amazing person.  In a  recent career transition she managed to strip away any fears, anxieties and in decisions, replacing them with insightful guidance and invaluable advice. 

Dora Bebonis, VIC

As someone who was looking to change careers, Sue was great at unpacking my career history and helping me communicate my story in a more powerful way helping me gain a new  perspective on the world of  recruitment.

Karina Moon, NSW

Career articles to inspire

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