Uncategorized
LinkedIn content preferences revealed
LinkedIn content preferences revealed may change content strategies. Assumptions and hype without critical analysis and unbiased feedback is a recipe for social media marketing disaster. Every platform holds distinctive value positioning in attracting and retaining members with LinkedIn being the flagship of professionals and businesses. And great content drives eyeballs, builds trust and commercial relationships.…
Read MorePersonal branding lessons from a vegetable peeler
Who would have thought a basic kitchen utensil would be a source of communication and personal branding wisdom? Well read on. There are many personal branding lessons from a vegetable peeler. Lockdown and recipe repertoire Like so many in recent months, my passion for cooking was reignited. Mind you I had always been pretty deft…
Read MoreAttract clients with experience branding
Everything we do, write and say will either attract or repel others. It’s simply part of the human condition and universal law. And whilst some reactions appear neutral, I guarantee that deep down there is a leaning to one end of that pendulum. Businesses need to attract clients with experience branding. Experience branding is the…
Read MoreHow to use content marketing on LinkedIn
LinkedIn is the No 1 social media for B2B marketing and content distribution driving 50% of all website traffic. How to use content marketing on LinkedIn is crucial for success. With over 2 million pieces of content loaded each day and 9 billion impressions the platform is a bonanza of professional value. Yet only between …
Read MoreWhy offering free services is not always a good idea
Knee jerk reactions and blindly following the marketing sheep herd is never a wise move in the best of times, In this article I look at why offering free services is not always a good idea in the COVID crises. Prior to the COVID many businesses and industry sectors were already struggling. Some were…
Read MoreAgeism and career biases are just foolish
Ageism and career biases are just foolish. We must all address and stamp out ageism for job opportunities, mental, social and economic well being. Doing so is more critical now than ever as we all navigate and battle through COVID and the new world after the crises. Let’s look at Australian music legends Nick Cave…
Read MoreHow to use LinkedIn hashtags for COVID19 content
It goes without saying that now more than ever during the pandemic that LinkedIn will be a crucial place to network, support and build personal and business brand visibility. So its important to know how to use LinkedIn hashtags for COVID19 and related workplace content. LinkedIn will and has seen a huge increase of circa…
Read MoreThe bending tree of LinkedIn during COVID19
A tree that doesn’t bend in a storm will break which is never a truer idiom than for the current extraordinary crises. Everyone is impacted in some way with the coronavirus storm and are experiencing varying degrees of pain and vulnerability. Social media and businesses are the trees that are flailing and trying to adapt…
Read MoreLinkedIn cannot be everything to everyone
Businesses and LinkedIn cannot be everything to everyone. And nor should they try. You see we don’t venture into a 5 star Michelin restaurant to order a fast food burger or take a camping holiday expecting a gilded infinity pool in a caravan park. Nor do we expect a bookstore to sell a TV or…
Read MoreDiving below the iceberg of testimonials and social proof
Hiring new staff or suppliers can be risky business at the best of times. There are never any guarantees, but without discernment and due diligence the risks increase exponentially. So diving below the iceberg of testimonials and social proof to minimise risk is essential. Small businesses are particularly vulnerable if a new hire or supplier…
Read More