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Riding the emotional rollercoaster of self employment
Life is like a box of chocolates as Forest Gump famously quoted. And this is particularly so for men and women riding the emotional rollercoaster of self employment and small business. Helping to cope with ups and downs is the topic of this blog. To get a little philosophical, life is full of polar opposites…
Read MoreHow happy are men in their careers? Strategies to find greater career fulfilment
After many years working with men of all ages in career coaching, job search and their businesses I observed a great deal of professional and career dissatisfaction. This article looks at the results of a poll I ran asking how happy are men in their careers. I also take a detailed review of strategies for…
Read MoreHow to write a cover letter that wins an interview
No matter how confident, successful or experienced a person is, crafting a job application and cover letter that hits the super sweet spot to obtain an interview is not exactly an easy walk in the park. The burning question for every professional and executive is how to write a cover letter that wins an…
Read MoreHow to make wise career and job choices
Career and job decisions have a long ranging impact on our professional and personal lives. Learning how to make wise career and job choices is essential. Health, wellbeing and success is at stake with the consequences of choices made in careers or jobs. Whether they are positive or negative, choices will have repercussions across all…
Read MoreDo you really know why you are being interviewed?
Do you really know why you are being interviewed? Knowing the real reasons can transform your professional job search and career marketing experience. And that leads to better interviews and offers. So there you are plonked down firmly in front of a recruiter, HR or direct hiring manager. You may have found your way…
Read MoreThe recruitment ecosystem must become more ethical and transparent
For a very long time (read that as many decades), I have been indirectly and directly involved with the hiring ecosystem. And whilst the world has changed greatly, we had a digital and social media revolution, populations and technology exploded, not much has really changed in the hiring world. The recruitment ecosystem must become more…
Read MoreHow to use LinkedIn to attract staff
Are you hiring or planning to hire staff in 2022? LinkedIn is mission critical in all recruitment. All sized companies and organisations must know how to use LinkedIn to attract staff. With over 12 million Australian and 810 million global members, LinkedIn is the most powerful platform on the planet for professionals and all sectors.…
Read MoreGhosting damages personal brands and reputations
In the 2009 comedy, Ghosts of Girlfriends Past, Matthew McConaughey’s character Conor is a notorious flirt who burns and churns women without notice. Did he show any awareness, or care that his behaviours and ghosting damages personal brands and reputations? Certainly not in the beginning.. But when the movie brings back the living ghosts of…
Read MoreWhy and how to be more memorable
Why and how to be more memorable is the goal of all marketing and personal branding activities. Whether applied to companies, brands, leaders or career professionals, the same focus and success elements apply. It’s not always easy to stand out, differentiate and be remembered in saturated digital channels and LinkedIn. But the opportunities to…
Read MoreLinkedIn Top 150 Hashtags 2022
LinkedIn Hashtags are a critical element of content marketing and search on the platform. I have updated the LinkedIn Top 150 hashtags 2022 as an easy reference guide. The purpose of hashtags is to clearly categorise content to create easy distribution and visibility of subject matter and keyword topics. It draws and aligns converted…
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