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The mysterious LinkedIn algorithms
Sometimes working out LinkedIn feels a bit like a cross between a meeting of Harry Potter and the IQ organisation Mensa. Nothing creates more confusion than trying to figure out how to get traction on LinkedIn. So let’s unpack the hyperbole of the mysterious LinkedIn algorithms. CHANGES & PATHWAYS Constant changes, updates and new…
Read MoreWhy email lead magnets are losing impact
In the age of email overwhelm and content saturation email lead magnets are losing impact. Known also as ethical bribes is there a better way to educate and influence prospects? People are growing tired of being bombarded and treated as forgetful numskulls that need constant sales messages and service reminders in their inboxes. WHAT IS…
Read MoreWhy it’s important to make sure a job title matches the actual job
Battered spuds, swimwear and job titles have much in common believe it or not. In this article I explore why it’s important to make sure a job title matches the actual job title. Understanding why and how to not assume anything will save time and headaches. We all know that to assume is to ‘make an…
Read MoreHow engaging on LinkedIn opens up career & job opportunities
If you are an executive or professional seeking a new role, unemployed or changing careers this this blog is for you. Many people ask how engaging on LinkedIn opens up career and job opportunities. This article will dive into one of the most effective strategies to do so. . CAREER MARKETING MINDSET Firstly, career and…
Read MoreThe power of media & how to reach unknown markets
Regular and targeted media exposure is highly valuable. Visibility, credibility and awareness are key outcomes of both the individual and topics at hand. Small to large businesses and self employed consultants should never underestimate the power of solid media exposure. Raising market visibility and trust by virtue of exposure in top media (niche, B2B or…
Read MoreUnder the covers of branding & thought leadership
Not everyone is, can be or wants to be a thought leader, major influencer or a big brand personality. And that’s perfectly ok. Not everyone should and could anyhow. But everyone can be relevant, real and the best version of themselves. In this article I get under the covers of branding, personal profiles and thought…
Read MoreHow to give and ask for recommendations
Recommendations (testimonials) are highly valuable in building personal and business brand trust. But asking and giving them can be difficult. In this article I will show how to give and ask for recommendations.. And I will shine a light on the pitfalls to avoid and look out for as discerning genuine testimonials from false ones…
Read MoreCutting through ageism bullshit
Everyone no matter their gender, race or age can be a total idiot, an amazing talent or somewhere in between. Hard truth is ageism is a social issue stoked by all ages, races and genders. It’s time to really start cutting through ageism bullshit. . There I said it. We are all to blame in…
Read MoreHow to navigate salary questions and the recruitment dance
Oh what a dance salary discussions are. How to navigate salary questions and the recruitment dance is not always easy. Often mixed with falls, wrong steps and nerves that cripple it’s time to pull the whole salary dance wide open. So a buckle up for all sides – candidates, HR, recruiters and hiring companies. The…
Read MoreReflections, life lessons and a trip down memory lane from the Neighbours finale
It was hard to believe that 37 years had passed since Neighbours first launched in 1985. Wow the finale episode on 28th July bought so many reflections, life lessons and a trip down memory lane. And the episode delivered far more than anyone expected. It took our breaths away with poignancy and human value. Like…
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