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Get your personal brand in order BEFORE all other marketing
If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown. So it’s crucial to get your personal brand in order before all other marketing. Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…
Read MoreMaximise all sales opportunities to attract new clients
Do you maximise all sales opportunities to attract new clients and grow your business? Is your personal brand consistent and inviting to attract new clients at any given time or place? The professional service sector is a competitive one and are competing for market share. So having a open, non judgemental mindset is important to…
Read MoreHow to keep out of LinkedIn Jail
Many people are in LinkedIn jail but have NO idea that each day their sentence gets extended (sad but true). Knowing how to keep out of LinkedIn jail is so important. I originally wrote this in March 2018 and will regularly update it as needed. The algorithm beast, AI and engineering back end processes mean…
Read MoreDon’t Try and Game Your LinkedIn NAME Field
Emails, Mobiles, Symbols, Extra Information (other than Suffixes) are NOT permitted on the Name Field on LinkedIn – it can and will compromise your account and how you are searched and found. DONT RISK IT! We all want to be clever and increase our visibility on LinkedIn. But trying to be a bit of a…
Read MoreYES or NO DECISIONS
YES ? or NO ? Do you constantly Rationalise, Justify & Reassure yourself about decisions? As business owners and consultants YES or NO questions are part and parcel of our reality every day in some small or large way. Should I engage with that person? Should I take on that new client or project? Should…
Read MoreAll Star LinkedIn Profile Ratings – Don’t be Fooled
Recently I presented a ‘Intro to LinkedIn’ session where several participants proudly volunteered they had an ‘All Star’ or Profile Strength rating. I had to tell them the potential bad news. An All Star LinkedIn profile ranking may NOT be exactly All Star. What does an All Star LinkedIn profile rating really mean? The 5 rating levels…
Read MoreLife & career lessons from a women’s prison
A few years ago I was invited to present sessions on how to find a job to a group of unemployed women. My goal was to encourage and support them in life and career lessons. I had delivered many motivational talks and sales training sessions over the years to a variety of companies and community…
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