Personal Branding & Communications

" No one does exactly what you do in the exact same way you do it "

Branding & Communications

An inspiring and  influential  brand and communication strategy is critical to stand out in a noisy market.  The personal brand proposition and message drives the business brand and overarching communication and marketing strategy.  People buy people! 

Identifying and positioning both personal and business brands are the starting points before all other digital, PR and traditional and social media strategy  is implemented.

We dig for the nuggets of gold that differentiate our clients personal and business brands and drive a communication strategy that really gets cut through in their noisy markets.    Be different not better is our mantra is the mantra that sets apart authorities to the norm. 

Branding & Communications services include:


Personal Branding


Marketing Plans


Communications Strategies


Taglines & Business Branding


Content, Blogs, Newsletters


Media Strategies


Influencer Positioning


Website & Digital Consulting





PACKAGE -ClarityBranding Package

Clarify & communicate your personal brand  and business authority for success

This package will give you enormous clarity, confidence  and a clear marketing road-map to position your personal and business brand for impact.

Working  in person or remotely, this  package will provide the tools and foundations to  help you attract your ideal clients by   identifying and amplifying your  key skills, market differentiators, USP’s, industry influence, objectives, your unique personality, methods, messages and presentation.  

It provides a framework resource for other marketing, media and sales communication activities with powerful and consistent messaging.  It includes:

Discovery Clarity Session2½ hours Who, What, Why, How, Values, Goals

Blueprint  Road Map Report – This report is a dynamite road-map for all personal and business brand activities.  It will highlight what makes you truly unique and how to communicate that with confidence that suits your style. 

The report will be a valuable life long  resource that will amplify all other marketing, media and LinkedIn directions.    It also includes  frameworks for LinkedIn positioning. LinkedIn Strategies, taglines, content options,  PR & media  solutions.

PACKAGE - Team Branding Package

Amplify your teams presence and business value to drive a stronger market position

Does your team have a consistent and powerful presence on your website and LinkedIn?  If not your business definitely will be leaving money and opportunities on the table.

This  package defines and builds an aligned  a cohesive website and LinkedIn social selling presence across teams and management to maximise success for the whole  business and brand exposure.

The outcome is a clear and agreed communication strategy to drive the whole team to elegantly and authentically contribute to lead generation and market positioning. Everyone makes a difference to the whole.

The program is delivered over 2 sessions and is fully tailored.  The  sessions broadly cover:

  1. Business Brand - values, missions, market differentiators
  2. Personal Branding basics - why its important to the team
  3. Crafting  LinkedIn profiles to align to company objectives AND  personal brands and individual goals and style 
  4. Company Page  and  stewardship
  5. How to use LinkedIn (tailored based on levels)


Feedback from a few clients

Sues knowledge and insights into how clients engage with LinkedIn and media are outstanding.   Sue has become our trusted advisor and go to person, in all matters marketing and media.

Simon Popley, Coaching Leadership

I have always been able to rely on Sue's exceptional technical and creative knowledge of LinkedIn and how to maximise results to help me and my network.  In my experience, Sue's strength in defining and positioning personal brand values and strategies to cut through the noise is unique in this space.  

Matthew Cage, Hydra Digital

Sue’s  expertise and knowledge about all things LinkedIn and Personal branding is second to none. She also has a real gift of the written word and her profile and copywriting skills are likewise second to none. A great person to have in your camp who I can trust to deliver.

Sue Mills, SASSY Marketing & Communications

Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning"  LinkedIn as a proper lead generation tool.

Sia Shamsai, DBA Services

Working with Sue  has been fantastic.  Sue has taught me a lot about LinkedIn and I'm seeing great results from her methods.   She really cares about her clients so will challenge them and gently push them out of their comfort zones.  Sue was able to really define my personal style and USPs and communicate them authentically.   

Diana Domenech, Dianalytix Websites

Sue recently delivered another  terrific LinkedIn workshop to a group of my commercial business clients in Melbourne. Everyone felt more inspired and able to use LinkedIn more effectively. Thanks Sue, highly recommend your training. 


Robert Liddle, LBA Accounting Group

Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives.    If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!

John Broadbent, Realise Potential

Sue has a refreshing style.  Her message is strong and challenging and the benefit of learning from Sue is not simply awareness but powerful clarity - the sort of clarity that makes potential customers wish for the problem that your solution provides - just because your copy captures their attention and confidence.

Greg Pritchard, Lead N Edge Consulting

Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business and brand.   Sue created innovative profiles and marketing  that saw immediate results on LinkedIn and other marketing activities.

Michael Noon, Resource Project Management

Sue tailored a brilliant webinar which was rich with information, value and humour.  Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program. If you are looking for a webinar or workshop presenter on anything LinkedIn and branding, Sue is the person to work with.

Katie Martin, PA Pages Summit

Sue is  bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously.   I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.

Leanne Layfield, Caloundra Chamber of Commerce

Sue has an infectious warm style, shares great stories   The feedback from her branding session was she was really inspiring with so many tools and knows all the tricks and nuances in building a personal brand.  I would recommend her workshops highly.


Caroline Lovett, Energy Queensland Womens Group

‘I found Sue  engaging, and started off the day’s session with a positive direction’  +   ‘She was extremely informative and one of the biggest take away’s from the conference for me was  ‘questions are the answers’   +  Great session on the art of curiosity - fabulous, MD

GO Health Clubs

Digital Delusion & Sue Parker talk Thought Leadership, Influencers  & Personal Brands

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