Branding & Communications
An inspiring and influential brand and communication strategy is critical to stand out in a noisy market. The personal brand proposition and message drives the business brand and overarching communication and marketing strategy. People buy people!
Identifying and positioning both personal and business brands are the starting points before all other digital, PR and traditional and social media strategy is implemented.
We dig for the nuggets of gold that differentiate our clients personal and business brands and drive a communication strategy that really gets cut through in their noisy markets. Be different not better is our mantra is the mantra that sets apart authorities to the norm.
Branding & Communications services include:
Taglines & Business Branding
Content, Blogs, Newsletters
Website & Digital Consulting
POSITION & PROMOTE YOUR BRAND AS A
GO TO AUTHORITY & TRUSTED INDUSTRY EXPERT
BUILD VALUE - INSPIRE TRUST - ACHIEVE GOALS
Identify, Package & Promote YOUR Unique Brand & Value
This package is the signature program for B2B business owners, coaches and consultants who are ready to really step up and out NOW. If you are determined to own your market and attract high value ideal clients then this package takes you from survive to thrive.
To become and be seen as a ‘market authority’ or ‘go to trusted expert’ a strong value proposition, unique personal brand and service differentiation are the foundation for every piece of branding, marketing and social media engagement.
This program gives clients crystal clear personal and business branding clarity, a marketing roadmap and the confidence to DARE to thrive.
Clarify & communicate your personal brand and business authority for success
This package will give you enormous clarity, confidence and a clear marketing road-map to position your personal and business brand for impact.
Working in person or remotely, this package will provide the tools and foundations to help you attract your ideal clients by identifying and amplifying your key skills, market differentiators, USP’s, industry influence, objectives, your unique personality, methods, messages and presentation.
It provides a framework resource for other marketing, media and sales communication activities with powerful and consistent messaging. It includes:
Discovery Clarity Session – 2½ hours Who, What, Why, How, Values, Goals
Blueprint Road Map Report – This report is a dynamite road-map for all personal and business brand activities. It will highlight what makes you truly unique and how to communicate that with confidence that suits your style.
The report will be a valuable life long resource that will amplify all other marketing, media and LinkedIn directions. It also includes frameworks for LinkedIn positioning. LinkedIn Strategies, taglines, content options, PR & media solutions.
Amplify your teams presence and business value to drive a stronger market position
Does your team have a consistent and powerful presence on your website and LinkedIn? If not your business definitely will be leaving money and opportunities on the table.
This package defines and builds an aligned a cohesive website and LinkedIn social selling presence across teams and management to maximise success for the whole business and brand exposure.
The outcome is a clear and agreed communication strategy to drive the whole team to elegantly and authentically contribute to lead generation and market positioning. Everyone makes a difference to the whole.
The program is delivered over 2 sessions and is fully tailored. The sessions broadly cover:
- Business Brand - values, missions, market differentiators
- Personal Branding basics - why its important to the team
- Crafting LinkedIn profiles to align to company objectives AND personal brands and individual goals and style
- Company Page and stewardship
- How to use LinkedIn (tailored based on levels)
Feedback from a few clients
Sues knowledge and insights into how clients engage with LinkedIn and media are outstanding. Sue has become our trusted advisor and go to person, in all matters marketing and media.
Simon Popley, Coaching Leadership
Matthew Cage, Hydra Digital
Sue’s expertise and knowledge about all things LinkedIn and Personal branding is second to none. She also has a real gift of the written word and her profile and copywriting skills are likewise second to none. A great person to have in your camp who I can trust to deliver.
Sue Mills, SASSY Marketing & Communications
Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning" LinkedIn as a proper lead generation tool.
Sia Shamsai, DBA Services
Diana Domenech, Dianalytix Websites
Sue recently delivered another terrific LinkedIn workshop to a group of my commercial business clients in Melbourne. Everyone felt more inspired and able to use LinkedIn more effectively. Thanks Sue, highly recommend your training.
Robert Liddle, LBA Accounting Group
Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives. If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!
John Broadbent, Realise Potential
Sue has a refreshing style. Her message is strong and challenging and the benefit of learning from Sue is not simply awareness but powerful clarity - the sort of clarity that makes potential customers wish for the problem that your solution provides - just because your copy captures their attention and confidence.
Greg Pritchard, Lead N Edge Consulting
Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business and brand. Sue created innovative profiles and marketing that saw immediate results on LinkedIn and other marketing activities.
Michael Noon, Resource Project Management
Sue tailored a brilliant webinar which was rich with information, value and humour. Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program. If you are looking for a webinar or workshop presenter on anything LinkedIn and branding, Sue is the person to work with.
Katie Martin, PA Pages Summit
Sue is bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously. I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.
Leanne Layfield, Caloundra Chamber of Commerce
Sue has an infectious warm style, shares great stories The feedback from her branding session was she was really inspiring with so many tools and knows all the tricks and nuances in building a personal brand. I would recommend her workshops highly.
Caroline Lovett, Energy Queensland Womens Group
‘I found Sue engaging, and started off the day’s session with a positive direction’ + ‘She was extremely informative and one of the biggest take away’s from the conference for me was ‘questions are the answers’ + Great session on the art of curiosity - fabulous, MD