No one does exactly what you do in the exact same way you do it

Personal & Business Branding

Be the stand out apple in your sector

Having an authentic and influential personal brand is the core of business marketing and success. It is the starting point before all other digital, PR and traditional media and business development is implemented.

Without a clear and defined powerful brand business struggle to capture and retain clients and market share with strong conversions and cut through.

Personal and business branding is multi layered but the key purpose is to stand out and be seen and known for all the right reasons in your chosen market. But looking, sounding, thinking and being like everyone else just wont do that.

A strong personal brand positions you as the trusted expert in your field when people view you and your business. It is not just what you say, behave and look like but also how others perceive you and what they say when you are not in the room. Reputation and branding matter.


Do not follow  lazy cliches,  cookie cutter formats and a belief that everyone must follow the market pack.  We will uncover and communicate  the best version of YOU and your visions and goals  - not a different you. 

PACKAGE -ClarityBranding Package

Clarify, consolidate & communicate your personal brand powerfully & authentically

This package will give you enormous clarity, confidence  and a clear road-map to position your personal and business brand.

Working  in person or remotely package will help you attract your ideal clients by    identifying and amplifying your  key skills, market differentiators, USP’s, industry influence, objectives, your unique personality, methods, messages and presentation.  

It provides a framework resource for other marketing, media and sales communication activities with powerful and consistent messaging.  It includes:

Discovery Clarity Session2½ hours Who, What, Why, How, Values, Goals

Blueprint  Report – This report is a dynamite road-map for all personal and business brand activities.  It will highlight what makes you truly unique and how to communicate that with confidence that suits your style. 

The report will be a valuable life long  resource that will amplify all other marketing, media and LinkedIn direction.    It also includes concepts for taglines, content development direction and relevant industry referrals

PACKAGE - Team Branding Package

Amplify your teams presence on LinkedIn to drive more leads & a stronger market position

Does your team have a consistent and powerful presence on LinkedIn?  If not your business definitely will be leaving money and opportunities on the table.

This  package defines and builds an aligned  LinkedIn presence across teams and management to maximise success for the whole  business and brand exposure.

The outcome is a clear and agreed communication strategy to drive the whole team to elegantly and authentically contribute to lead generation and market positioning. Everyone makes a difference to the whole.

The program is delivered over 2 sessions and is fully tailored.  The  sessions broadly cover:

  1. Business Brand - values, missions, market differentiators
  2. Personal Branding basics - why its important to the team
  3. Crafting  LinkedIn profiles to align to company objectives AND  personal brands and individual goals and style 
  4. Company Page  and  stewardship
  5. How to use LinkedIn (tailored based on levels)
  6. Principles of  Social Selling & SSI Index


Personal and Business Branding Pillars


Visions & Goals


6 Core Pillars of Brand Development


The Power Of Vulnerability


Differentiating YOU




Communication Strategies


Confidence Development


Target Market Identification


Niche Marketing


Company Brand Impact


Elevator Pitch Development


Media  & PR Platforms

LinkedIn Updates - Document Share Tool


Latest Media Release - Smart Company




Thought Bubble - Mindset


A few words from clients

Sue’s  expertise and knowledge about all things LinkedIn and Personal branding is second to none.  A great person to have in your camp who I can trust to deliver every time.

Sue Mills

SASSY Marketing & Communications

‘I found Sue  engaging, and started off the day’s session with a positive direction’  +   ‘She was extremely informative and one of the biggest take away’s from the conference for me was  ‘questions are the answers’   +   

GO Health Clubs

Sue tailored a brilliant webinar which was rich with information, value and humour.  Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program.

Katie Martin

PA Pages Summit

The benefit of learning from Sue is not simply awareness but powerful clarity.  Work with Sue if you are open to challenge and prepared to search (with her) to language your most compelling customer solutions.

Greg Pritchard

LeadNEdge Consulting

Sue is a vibrant trainer and communicator  who gets to the heart of business branding and marketing issues succinctly.   Sue's LinkedIn  and branding strategies are robust and implementable to help business grow  profitably and with supportive direction. 


Robert Liddle

LBA Accounting Group

Sue is  bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously.   I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.

Leanne Layfield

Caloundra Chamber of Commerce

Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business / brand. 

Michael Noon

Resource-Project-Management (RPM)

Sue was awesome at helping me rediscover the motivation and goals for my business. She used this information to distil a concise core offering and personal brand.  No easy feat! The whole process was challenging yet fun. An excellent communicator she comes highly recommended. 

Rebecca Grace

Aggregate Consulting

Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives.

John Broadbent

Realise Potential

Sue has an infectious warm style, shares great stories   The feedback from her branding session was she was really inspiring with so many tools.

Caroline Lovett

Energy Queensland Womens Group

DARE to have a chat about growing
your business?

DARE helps professional, health  and creative service businesses stand up and out to attract their ideal clients with crystal clear clarity and purpose. We do that by showing them how to play a bigger and more effective game.

Like to know more?

Then let's have a chat. Whatever method you prefer get in touch -email, phone or web contact form. 

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