Branding & Communications
Having an authentic and influential personal brand and communication strategy is the core to business success. Identifying and positioning both personal and business brands are the starting points before all other digital, PR and traditional media and business development is implemented.
At a clear and defined powerful brand business enables businesses to capture and retain clients and market share with strong conversions and cut through.Personal and business branding is multi layered but the key purpose is to stand out and be seen and known for all the right reasons in your chosen market. But looking, sounding, thinking and being like everyone else just wont do that.
We work with clients to position them as trusted experts in their field with authentic power and value working with many different communication tools.
Branding & Communication Services include:
Visions & Goals
6 Elements of Personal Branding
Taglines & Business Name Branding
Target Market Identification
Elevator Pitch Development
Media & PR Platforms
Identify, Package & Promote YOUR Unique Brand & Value
This package is the signature program for B2B business owners, coaches and consultants who are ready to really step up and out NOW. If you are determined to own your market and attract high value ideal clients then this package takes you from survive to thrive.
To become and be seen as a ‘market authority’ or ‘go to trusted expert’ a strong value proposition, unique personal brand and service differentiation are the foundation for every piece of branding, marketing and social media engagement. This program gives clients crystal personal and business branding clarity, a marketing roadmap and the confidence to DARE to thrive.
Clarify & communicate your personal brand and business market authority for success
This package will give you enormous clarity, confidence and a clear road-map to position your personal and business brand for impact.
Working in person or remotely, this package will provide the tools and foundations to help you attract your ideal clients by identifying and amplifying your key skills, market differentiators, USP’s, industry influence, objectives, your unique personality, methods, messages and presentation.
It provides a framework resource for other marketing, media and sales communication activities with powerful and consistent messaging. It includes:
Discovery Clarity Session – 2½ hours Who, What, Why, How, Values, Goals
Blueprint Road Map Report – This report is a dynamite road-map for all personal and business brand activities. It will highlight what makes you truly unique and how to communicate that with confidence that suits your style.
The report will be a valuable life long resource that will amplify all other marketing, media and LinkedIn direction. It also includes frameworks for taglines, content development direction, PR & media strategy, sales focus and relevant industry and marketing referrals.
Amplify your teams presence on LinkedIn to drive more leads & a stronger market position
Does your team have a consistent and powerful presence on LinkedIn? If not your business definitely will be leaving money and opportunities on the table.
This package defines and builds an aligned LinkedIn presence across teams and management to maximise success for the whole business and brand exposure.
The outcome is a clear and agreed communication strategy to drive the whole team to elegantly and authentically contribute to lead generation and market positioning. Everyone makes a difference to the whole.
The program is delivered over 2 sessions and is fully tailored. The sessions broadly cover:
- Business Brand - values, missions, market differentiators
- Personal Branding basics - why its important to the team
- Crafting LinkedIn profiles to align to company objectives AND personal brands and individual goals and style
- Company Page and stewardship
- How to use LinkedIn (tailored based on levels)
- Principles of Social Selling & SSI Index
What some of our clients say
Matthew Cage, Hydra Digital
Sue’s expertise and knowledge about all things LinkedIn and Personal branding is second to none. She also has a real gift of the written word and her profile and copywriting skills are likewise second to none. A great person to have in your camp who I can trust to deliver.
Sue Mills, SASSY Marketing & Communications
Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning" LinkedIn as a proper lead generation tool.
Sia Shamsai, DBA Services
Diana Domenech, Dianalytix Websites
Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives. If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!
John Broadbent, Realise Potential
Sue has a refreshing style. Her message is strong and challenging and the benefit of learning from Sue is not simply awareness but powerful clarity - the sort of clarity that makes potential customers wish for the problem that your solution provides - just because your copy captures their attention and confidence.
Greg Pritchard, Lead N Edge Consulting
Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business and brand. Sue created innovative profiles and marketing that saw immediate results on LinkedIn and other marketing activities.
Michael Noon, Resource Project Management
Sue tailored a brilliant webinar which was rich with information, value and humour. Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program. If you are looking for a webinar or workshop presenter on anything LinkedIn and branding, Sue is the person to work with.
Katie Martin, PA Pages Summit
I have hosted several LinkedIn & branding training sessions in house for my clients. Sue is an outstanding and entertaining trainer who makes real impact with actionable learnings.
Robert Liddle, LBA Accounting Group
Sue is bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously. I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.
Leanne Layfield, Caloundra Chamber of Commerce
Sue has an infectious warm style, shares great stories The feedback from her branding session was she was really inspiring with so many tools and knows all the tricks and nuances in building a personal brand. I would recommend her workshops highly.
Caroline Lovett, Energy Queensland Womens Group
‘I found Sue engaging, and started off the day’s session with a positive direction’ + ‘She was extremely informative and one of the biggest take away’s from the conference for me was ‘questions are the answers’ + Great session on the art of curiosity - fabulous, MD