Personal & Business Branding
Be the stand out apple in your sector
Having an authentic and influential personal brand is the core of business marketing and success. It is the starting point before all other digital, PR and traditional media and business development is implemented.
Without a clear and defined powerful brand business struggle to capture and retain clients and market share with strong conversions and cut through.
Personal and business branding is multi layered but the key purpose is to stand out and be seen and known for all the right reasons in your chosen market. But looking, sounding, thinking and being like everyone else just wont do that.
A strong personal brand positions you as the trusted expert in your field when people view you and your business. It is not just what you say, behave and look like but also how others perceive you and what they say when you are not in the room. Reputation and branding matter.
Do not follow lazy cliches, cookie cutter formats and a belief that everyone must follow the market pack. We will uncover and communicate the best version of YOU and your visions and goals - not a different you.
Clarify, consolidate & communicate your personal brand powerfully & authentically
This package will give you enormous clarity, confidence and a clear road-map to position your personal and business brand.
Working in person or remotely package will help you attract your ideal clients by identifying and amplifying your key skills, market differentiators, USP’s, industry influence, objectives, your unique personality, methods, messages and presentation.
It provides a framework resource for other marketing, media and sales communication activities with powerful and consistent messaging. It includes:
Discovery Clarity Session – 2½ hours Who, What, Why, How, Values, Goals
Blueprint Report – This report is a dynamite road-map for all personal and business brand activities. It will highlight what makes you truly unique and how to communicate that with confidence that suits your style.
The report will be a valuable life long resource that will amplify all other marketing, media and LinkedIn direction. It also includes concepts for taglines, content development direction and relevant industry referrals
Amplify your teams presence on LinkedIn to drive more leads & a stronger market position
Does your team have a consistent and powerful presence on LinkedIn? If not your business definitely will be leaving money and opportunities on the table.
This package defines and builds an aligned LinkedIn presence across teams and management to maximise success for the whole business and brand exposure.
The outcome is a clear and agreed communication strategy to drive the whole team to elegantly and authentically contribute to lead generation and market positioning. Everyone makes a difference to the whole.
The program is delivered over 2 sessions and is fully tailored. The sessions broadly cover:
- Business Brand - values, missions, market differentiators
- Personal Branding basics - why its important to the team
- Crafting LinkedIn profiles to align to company objectives AND personal brands and individual goals and style
- Company Page and stewardship
- How to use LinkedIn (tailored based on levels)
- Principles of Social Selling & SSI Index
Identify, Package & Promote YOUR Unique Brand & Value
This package is the signature program for B2B business owners, coaches and consultants who are ready to really step up and out NOW. If you are determined to own your market and attract high value ideal clients then this package takes you from survive to thrive.
To become and be seen as a ‘market authority’ or ‘go to trusted expert’ a strong value proposition, unique personal brand and service differentiation are the foundation for every piece of branding, marketing and social media engagement. This program gives clients crystal personal and business branding clarity, a marketing roadmap and the confidence to DARE to thrive.
Personal and Business Branding Pillars
Visions & Goals
6 Core Pillars of Brand Development
The Power Of Vulnerability
Target Market Identification
Company Brand Impact
Elevator Pitch Development
Media & PR Platforms
A few words from clients
Sue’s expertise and knowledge about all things LinkedIn and Personal branding is second to none. A great person to have in your camp who I can trust to deliver every time.
SASSY Marketing & Communications
‘I found Sue engaging, and started off the day’s session with a positive direction’ + ‘She was extremely informative and one of the biggest take away’s from the conference for me was ‘questions are the answers’ +
GO Health Clubs
Sue tailored a brilliant webinar which was rich with information, value and humour. Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program.
PA Pages Summit
The benefit of learning from Sue is not simply awareness but powerful clarity. Work with Sue if you are open to challenge and prepared to search (with her) to language your most compelling customer solutions.
Sue is a vibrant trainer and communicator who gets to the heart of business branding and marketing issues succinctly. Sue's LinkedIn and branding strategies are robust and implementable to help business grow profitably and with supportive direction.
LBA Accounting Group
Sue is bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously. I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.
Caloundra Chamber of Commerce
Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business / brand.
Sue was awesome at helping me rediscover the motivation and goals for my business. She used this information to distil a concise core offering and personal brand. No easy feat! The whole process was challenging yet fun. An excellent communicator she comes highly recommended.
Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives.
Sue has an infectious warm style, shares great stories The feedback from her branding session was she was really inspiring with so many tools.