Posts Tagged ‘#linkedin’
Strategies to navigate career ageism
Ageism is a state of mind, assumption and bias that polarises everyone. But there are many strategies to navigate career ageism as I share in this article. You may have lost confidence and/or struggling on the job search application mouse wheel. It can seem like a huge wastage of time? But you know the old…
Read MoreProtecting your LinkedIn brand reputation
Protecting and amplifying your LinkedIn brand reputation is essential. Whether using the platform for career expansion, leadership development, corporate networking, business sales generation, perception and reputation goes hand in hand. With over 11.2 Million Australian and 756 Million global members, the platform is noisy and competitive. And with the urgency and quest to take a…
Read MoreLinkedIn members vote for profiles in the 1st person
The vast majority of Australia’s LinkedIn members seek to impress, inspire and influence others in some way shape or form. And personal profiles are the nucleus for that success. So what is the best writing style to use? The answer has been given as LinkedIn members vote for profiles written in the 1st person There…
Read MoreHow to find good marketing services
Marketing and media is central to business growth but how to find good marketing services is not always easy. The world has forever changed with entire sectors and individual businesses having either grown, collapsed, barely survived or significantly evolved. And it will be even more competitive in 2021 as new entrants emerge in the gig…
Read MoreHow to use content marketing on LinkedIn
LinkedIn is the No 1 social media for B2B marketing and content distribution driving 50% of all website traffic. How to use content marketing on LinkedIn is crucial for success. With over 2 million pieces of content loaded each day and 9 billion impressions the platform is a bonanza of professional value. Yet only between …
Read MoreLinkedIn cannot be everything to everyone
Businesses and LinkedIn cannot be everything to everyone. And nor should they try. You see we don’t venture into a 5 star Michelin restaurant to order a fast food burger or take a camping holiday expecting a gilded infinity pool in a caravan park. Nor do we expect a bookstore to sell a TV or…
Read MoreWhy LinkedIn Engagement Pods are a bad idea
This article has been updated in October 2023 Why LinkedIn engagement pods and buying fake followers/engagement are a bad idea is critical to understand as more businesses and career professionals embrace the opportunities of LinkedIn. See the addition of AI integrated commenting and paid engagement services. Increasing reach and visibility to grow influence is the…
Read MoreThe buck stops with YOU on LinkedIn
The buck stops with you on LinkedIn. This blogs shows how to increase success on LinkedIn by taking control of your profile. The diversity of people on LinkedIn runs the full gamut. From Prime Ministers, global industry leaders, high profile influencers, celebrities, ASX & Fortune 500 directors, SMB owners, practitioners of all vocations, freelancers, junior…
Read MoreBuying followers and engagement on LinkedIn EXPOSED
LinkedIn is the premier social media platform for professionals without equal rival and is unequivocally a critical business tool. However, all that glitters is not gold, and perception does not always match reality as buying followers and engagement on LinkedIn EXPOSED. This article was also exclusively published in Smart Company. : All that glitters is…
Read MoreBuild business and brand trust by being visible and stepping out
Negative assumptions must be minimised at every opportunity whenever possible online. We build business and brand trust by being visible and stepping out. Albert Einstein famously quoted that “Imagination is more important than knowledge”. Indeed imagination is a glorious attribute that in its positive form is the fuel of childhood wonderment, human and business creativity. Imagination…
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