No one does exactly what you do in the exact same way you do it

Personal & Business Branding

Stand out Apples

Be the stand out apple in your sector

Having an authentic and influential personal brand is the core of business marketing and success. It is the starting point before all other digital, PR and traditional media and business development is implemented.

Without a clear and defined powerful brand business struggle to capture and retain clients and market share with strong conversions and cut through.

Personal and business branding is multi layered but the key purpose is to stand out and be seen and known for all the right reasons in your chosen market. But looking, sounding, thinking and being like everyone else just wont do that.

A strong personal brand positions you as the trusted expert in your field when people view you and your business. It is not just what you say, behave and look like but also how others perceive you and what they say when you are not in the room. Reputation and branding matter.


Our process is transforming as we work with clients to Identify, Package & Promote their unique brand, value and business.      We offer both specific packages and tailored bespoke solutions for impact, confidence and success. 

PACKAGE -ClarityBranding Package

This package will give you enormous clarity, confidence  and a clear roadmap to position your personal and business brand.

Working one-on-one we will identify and amplify key skills, market differentiators, USP’s, industry influence, objectives, communication style and personal presentation.

This is a fun and insightful package to give you confidence and clarity.

It also will guide all other marketing, media and sales communication activities with powerful and consistent messaging.  It covers:

Discovery Clarity Session – Who, What, Why, How, Values, Goals

Blueprint  Report – Personal and Business brand differentiators, USP positioning, Marketing & Media recommendations, LinkedIn strategies, Content direction, Tagline Concepts, Referrals and much more


PACKAGE - Team Branding Package

If you are ready to really get your whole business and team together to create and implement a new strong market brand then this is a must do program.

We unpack through 2 fun and interactive sessions your overall business and individual goals to create a powerful marketing message. 

Visions, missions, goals, ‘the vibe of the business are unpacked and unified to a consistent platform and content direction.

A clear and agreed communication strategy to drive the whole team to elegantly align personal branding into a cohesive business strategy is the end goal.

This program is tailored and re-worked as needed.

Personal and Business Branding Pillars


Visions & Goals


6 Core Pillars of Brand Development


The Power Of Vulnerability


Differentiating YOU




Communication Strategies


Confidence Development


Target Market Identification


Niche Marketing


Company Brand Impact


Elevator Pitch Development


Media  & PR Platforms

Some of our diverse clients

Michael Noon

Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business / brand. Sue can see through issues quickly and helped me decipher clear direction and brand value. Sue created innovative profiles and marketing documents that saw immediate results on LinkedIn and other marketing activities. She knows her stuff, is fun to work with and went above and beyond for additional requests even at short notice.

Michael Noon

Resource-Project-Management (RPM)

Rebecca Grace

Sue was awesome at helping me rediscover the motivation and goals for my business.  Sue used this information to distil a concise core offering and personal brand.  No easy feat! The whole process was challenging yet fun. An excellent communicator she comes highly recommended. 

Rebecca Grace

Aggregate Group Consulting

John Broadbent

Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives.

John Broadbent

Realise Potential

Sue has made a significant impact to my business and many of my own clients also. She has an uncanny skill in identifying, developing and packaging business and personal brands. 

She challenges and supports you to really step out and tells it like it is. Her LinkedIn training and strategies have enabled me to really position my brand on the platform and create many great new client opportunities. I trust Sue to deliver every time and she is just so much fun to work with.

Nadine McGrath

Nadine McGrath PR Agency

DARE to have a chat about growing
your business?

DARE helps professional and creative service businesses stand up and out to attract their ideal clients with crystal clear clarity and purpose. We do that by showing them how play a bigger and more effective game.

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