Personal & Business Branding
Be the stand out apple in your sector
Having an authentic and influential personal brand is the core of business marketing and success. It is the starting point before all other digital, PR and traditional media and business development is implemented.
Without a clear and defined powerful brand business struggle to capture and retain clients and market share with strong conversions and cut through.
Personal and business branding is multi layered but the key purpose is to stand out and be seen and known for all the right reasons in your chosen market. But looking, sounding, thinking and being like everyone else just wont do that.
A strong personal brand positions you as the trusted expert in your field when people view you and your business. It is not just what you say, behave and look like but also how others perceive you and what they say when you are not in the room. Reputation and branding matter.
Our process is transforming as we work with clients to Identify, Package & Promote their unique brand, value and business. We offer both specific packages and tailored bespoke solutions for impact, confidence and success.
This package will give you enormous clarity, confidence and a clear roadmap to position your personal and business brand.
Working one-on-one we will identify and amplify key skills, market differentiators, USP’s, industry influence, objectives, communication style and personal presentation.
This is a fun and insightful package to give you confidence and clarity.
It also will guide all other marketing, media and sales communication activities with powerful and consistent messaging. It covers:
Discovery Clarity Session – Who, What, Why, How, Values, Goals
Blueprint Report – Personal and Business brand differentiators, USP positioning, Marketing & Media recommendations, LinkedIn strategies, Content direction, Tagline Concepts, Referrals and much more
If you are ready to really get your whole business and team together to create and implement a new strong market brand then this is a must do program.
We unpack through 2 fun and interactive sessions your overall business and individual goals to create a powerful marketing message.
Visions, missions, goals, ‘the vibe of the business are unpacked and unified to a consistent platform and content direction.
A clear and agreed communication strategy to drive the whole team to elegantly align personal branding into a cohesive business strategy is the end goal.
This program is tailored and re-worked as needed.
Identify, Package & Promote YOUR Unique Brand & Value
This package is the signature program for B2B business owners, coaches and consultants who are ready to really step up and out NOW. If you are determined to own your market and attract high value ideal clients then this package takes you from survive to thrive.
To become and be seen as a ‘market authority’ or ‘go to trusted expert’ a strong value proposition, unique personal brand and service differentiation are the foundation for every piece of branding, marketing and social media engagement. This program gives clients crystal personal and business branding clarity, a marketing roadmap and the confidence to DARE to thrive. The package covers:
Branding Clarity Session Intensive and empowering 3 hours. Who, What, Why, How, Values, SWOT, Goals
Blueprint Report – Personal and Business brand differentiators, USP positioning, Marketing & Media recommendations, LinkedIn strategies, website and content direction, Tagline Concepts, Referrals and more
Website Branding- Strategy & writing of key branding and messages
LinkedIn Profile -Full re-write, re-branding, optimisation, pages & settings
LinkedIn Training & Support - 2 hours Basic to Advanced skills. How to connect, engage, generate leads, content share and targeting strategies. Incl Video & eBook
Follow-Up Sessions 2 x 1 hour phone, skype or in person coaching sessions
Personal and Business Branding Pillars
Visions & Goals
6 Core Pillars of Brand Development
The Power Of Vulnerability
Target Market Identification
Company Brand Impact
Elevator Pitch Development
Media & PR Platforms
Some of our diverse clients
Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business / brand. Sue can see through issues quickly and helped me decipher clear direction and brand value. Sue created innovative profiles and marketing documents that saw immediate results on LinkedIn and other marketing activities. She knows her stuff, is fun to work with and went above and beyond for additional requests even at short notice.
Sue was awesome at helping me rediscover the motivation and goals for my business. Sue used this information to distil a concise core offering and personal brand. No easy feat! The whole process was challenging yet fun. An excellent communicator she comes highly recommended.
Aggregate Group Consulting
Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives.
Sue has made a significant impact to my business and many of my own clients also. She has an uncanny skill in identifying, developing and packaging business and personal brands.
She challenges and supports you to really step out and tells it like it is. Her LinkedIn training and strategies have enabled me to really position my brand on the platform and create many great new client opportunities. I trust Sue to deliver every time and she is just so much fun to work with.