LinkedIn is essentially a networking database and like Google is a powerful search engine.
So if you are seeking great results, a strong & clear headline is critical. Your headline is the window to not just your profile but the way Google and other search engines interface with LinkedIn. And Boolean searches on LinkedIn will quickly narrow down the field to your area of expertise with a strong headline.
People don’t search for fluffy sentences ie: ie: financial wizard helping business soar high, human interventionist, workplace ninja etc
Keywords are the hooks to show relevance, purpose and skills. The headline is not the right space for pure sales pitches, fluff or rhetoric. Use your Banner real estate & summary sections to go to town with your taglines, personality and USPs.
You have 120 characters to use in your headline -so use them very wisely.
- Think about how clients and prospects would search and label your services ? Then use those keywords – ie Change Management, HR, Recruiter, Copywriter, Web Design, Family Law, – you get the drift.
- Think about the clients you work with – do you niche, specialise ? Keywords to describe that not only is great for search but demonstrates capability and resonance.
- Think about the key problems you solve -can that effectively be woven in to the 120 characters. This is a grey area and discernment advised. Be direct in how you write that.
- Never just have only your job title and company name. Add detail and skills to show long range value. Ditto as a business owner. Be memorable.
If once you have added the key descriptors and searchable words of what you do there is a bit of room left in the 120 characters – feel free to use a bit of fluff BUT be discerning.
If you would like DARE to give you a free opinion of your headline – do get in touch. Be DAREing but not FLUFFY