About DARE Group

Growing or launching a service business or professional practice is a time of excitement, challenge and stress.  Most SMEs and consultants are unsure of how to how to stand out and differentiate their business  message and personal brands

Creating a platform as a go to subject authority and trusted expert in your given field is key to survival and thriving.  After all,  irrelevant of industry or circumstance every business needs to generate revenue and attract and retain ideal clients. But its a saturated digital, social media and marketing world. That's where DARE steps in.

Based in Melbourne,we work with professional and creative service clients who are ready to do things differently.  We help them  step up and out with powerful messages, communications, content and LinkedIn, business PR and traditional media strategy and support.

With trusted relationships across other Digital, PR, SEO, Marketing and Website businesses  we are able to deliver a full service strategy and referral.

LinkedIn training




Sue Parker Brand Book

Sue Parker, Chief Human

Sue  launched her  first business Dynamic Visions Group in 2004 a media recruitment and training agency which ran for  11 years.  Previously she had  clocked up a 20  year sales and  marketing  career within  corporates, government  & SMEs.  Yellow Pages, Val Morgan, Focus Government Newspaper, AICD,  RMIT, Health Services Australia and World Masters of Business are to name a few.

So there have not been many commercial issues  Sue hadn't seen or faced head on.  Many challenges led to triumphs and many led to failure and tears.  But all those experiences and  a lifelong refusal to follow the norm and status quo led to setting up DARE Group.  The goal and purpose was  not just financial but to impact and share the human condition, fears and problems business owners face. Humans matter.  

Stories, media and communication is in her DNA and she is a well respected regular columnist and contributor to many national  business news media and publications.

When not working office Sue loves  musical theatre, psychology, creative writing and  interior decorating.   With a  obsession for  opportunity shops, champagne and  belly laughter she adores spending  life with her talented husband and their 2  hilarious human like Cavalier Spaniels in Melbourne.  

Latest Media Articles




What some of our clients say

I have always been able to rely on Sue's exceptional technical and creative knowledge of LinkedIn and how to maximise results to help me and my network.  In my experience, Sue's strength in defining and positioning personal brand values and strategies to cut through the noise is unique in this space.  

Matthew Cage, Hydra Digital

Sue’s  expertise and knowledge about all things LinkedIn and Personal branding is second to none. She also has a real gift of the written word and her profile and copywriting skills are likewise second to none. A great person to have in your camp who I can trust to deliver.

Sue Mills, SASSY Marketing & Communications

Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning"  LinkedIn as a proper lead generation tool.

Sia Shamsai, DBA Services

Working with Sue  has been fantastic.  Sue has taught me a lot about LinkedIn and I'm seeing great results from her methods.   She really cares about her clients so will challenge them and gently push them out of their comfort zones.  Sue was able to really define my personal style and USPs and communicate them authentically.   

Diana Domenech, Dianalytix Websites

Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives.    If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!

John Broadbent, Realise Potential

Sue has a refreshing style.  Her message is strong and challenging and the benefit of learning from Sue is not simply awareness but powerful clarity - the sort of clarity that makes potential customers wish for the problem that your solution provides - just because your copy captures their attention and confidence.

Greg Pritchard, Lead N Edge Consulting

Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business and brand.   Sue created innovative profiles and marketing  that saw immediate results on LinkedIn and other marketing activities.

Michael Noon, Resource Project Management

Sue tailored a brilliant webinar which was rich with information, value and humour.  Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program. If you are looking for a webinar or workshop presenter on anything LinkedIn and branding, Sue is the person to work with.

Katie Martin, PA Pages Summit

I have hosted several LinkedIn & branding training  sessions in house for my clients. Sue is an outstanding and entertaining trainer who makes real impact with actionable learnings


Robert Liddle, LBA Accounting Group

Sue is  bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously.   I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.

Leanne Layfield, Caloundra Chamber of Commerce

Sue has an infectious warm style, shares great stories   The feedback from her branding session was she was really inspiring with so many tools and knows all the tricks and nuances in building a personal brand.  I would recommend her workshops highly.


Caroline Lovett, Energy Queensland Womens Group

‘I found Sue  engaging, and started off the day’s session with a positive direction’  +   ‘She was extremely informative and one of the biggest take away’s from the conference for me was  ‘questions are the answers’   +  Great session on the art of curiosity - fabulous, MD

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