About - Light bulb thinking !

Growing or launching a professional service business or navigating an executive career  is a time of excitement, challenge and stress.  But many people grapple with knowing  how to stand out and differentiate their unique  message and brand value.  

Creating a platform as a go to subject authority and trusted industry expert in your given field is key to survival and thriving.  After all,  irrelevant of industry or circumstance every person and business needs to generate revenue and achieve their goals. But its a saturated digital, social media and marketing world.  DARE steps in to simplify and deliver unique solutions that cut through the chatter.

Based in Melbourne we work with clients who are ready to do things differently.  We work with them to step up and out with powerful personal branding  communications, content, LinkedIn,  media and marketing  strategy support.

With great relationships with WebsiteDigital Performance, SEO  & Email Marketing partners  we can deliver a full range of services.







Sue Parker Brand Book

Sue Parker, Chief Human

Bold, direct, witty and empathetic are words most often used to describe Sue.  She  launched her  first business Dynamic Visions Group  in 2004, a   national media recruitment and and training  agency.  In 2015  years she  re-pivoted her passions into DARE Group.  Previously Sue had  clocked up over  20  years in  sales, training  and  marketing  within   corporates, government  & SMEs including  Yellow Pages, Val Morgan, Focus Government Newspaper, AICD,  RMIT, Health Services Australia and Financial Times Publishing.

There have not been many commercial and human issues  Sue hadn't seen or faced head on.  Many challenges led to triumphs and many led to failure and tears.  But all those experiences and  a lifelong refusal to follow the norm and status quo led to setting up DARE Group.  The goal and purpose was  not just commercial  but to impact and share the human condition, fears and problems that consultants, business owners and career executives face 

Stories, media and communication is in her DNA and is a  respected regular columnist and contributor to national  business  media and industry publications.

With a slight obsession for  opportunity shops, musical theatre, decorating,  champagne, baking scones and  belly laughter,  Sue adores spending  life with her talented husband and their two  human like Cavalier Spaniels in Melbourne.

Latest Media Articles

Flying Solo


Inside Small Business

Feedback from a few clients

Sues knowledge and insights into how clients engage with LinkedIn and media are outstanding.   Sue has become our trusted advisor and go to person, in all matters marketing and media.

Simon Popley, Coaching Leadership

I have always been able to rely on Sue's exceptional technical and creative knowledge of LinkedIn and how to maximise results to help me and my network.  In my experience, Sue's strength in defining and positioning personal brand values and strategies to cut through the noise is unique in this space.  

Matthew Cage, Hydra Digital

Sue’s  expertise and knowledge about all things LinkedIn and Personal branding is second to none. She also has a real gift of the written word and her profile and copywriting skills are likewise second to none. A great person to have in your camp who I can trust to deliver.

Sue Mills, SASSY Marketing & Communications

Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning"  LinkedIn as a proper lead generation tool.

Sia Shamsai, DBA Services

Working with Sue  has been fantastic.  Sue has taught me a lot about LinkedIn and I'm seeing great results from her methods.   She really cares about her clients so will challenge them and gently push them out of their comfort zones.  Sue was able to really define my personal style and USPs and communicate them authentically.   

Diana Domenech, Dianalytix Websites

Sue recently delivered another  terrific LinkedIn workshop to a group of my commercial business clients in Melbourne. Everyone felt more inspired and able to use LinkedIn more effectively. Thanks Sue, highly recommend your training. 


Robert Liddle, LBA Accounting Group

Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives.    If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!

John Broadbent, Realise Potential

Sue has a refreshing style.  Her message is strong and challenging and the benefit of learning from Sue is not simply awareness but powerful clarity - the sort of clarity that makes potential customers wish for the problem that your solution provides - just because your copy captures their attention and confidence.

Greg Pritchard, Lead N Edge Consulting

Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business and brand.   Sue created innovative profiles and marketing  that saw immediate results on LinkedIn and other marketing activities.

Michael Noon, Resource Project Management

Sue tailored a brilliant webinar which was rich with information, value and humour.  Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program. If you are looking for a webinar or workshop presenter on anything LinkedIn and branding, Sue is the person to work with.

Katie Martin, PA Pages Summit

Sue is  bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously.   I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.

Leanne Layfield, Caloundra Chamber of Commerce

Sue has an infectious warm style, shares great stories   The feedback from her branding session was she was really inspiring with so many tools and knows all the tricks and nuances in building a personal brand.  I would recommend her workshops highly.


Caroline Lovett, Energy Queensland Womens Group

‘I found Sue  engaging, and started off the day’s session with a positive direction’  +   ‘She was extremely informative and one of the biggest take away’s from the conference for me was  ‘questions are the answers’   +  Great session on the art of curiosity - fabulous, MD

GO Health Clubs

Subscribe to our Monthly Newsletter


If you would like to receive the latest LinkedIn updates and news, personal branding and communications articles and tips then register your details below.  And promise there will be NO spam!

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Like to know more?

Then get in touch with Sue Parker via your preferred method - email, phone or web contact form.

Please enter your name.
Please enter a valid email.
Please enter a message.