About - Out of the box thinking!
Growing or launching a professional service business or navigating an executive career is a time of excitement, challenge and stress. But many people grapple with knowing how to stand out and differentiate their unique message and brand value.
Creating a platform as a go to subject authority and trusted industry expert in your given field is key to survival and thriving. After all, irrelevant of industry or circumstance every person and business needs to generate revenue and achieve their goals. But its a saturated digital, social media and marketing world. DARE steps in to simplify and deliver unique solutions that cut through the chatter.
Based in Melbourne we work with clients who are ready to do things differently. We work with them to step up and out with powerful personal branding communications, content, LinkedIn, media and marketing strategy support.
With great relationships with Website, Digital Performance, SEO & Email Marketing partners we can deliver a full range of services.
POSITION & PROMOTE YOUR BRAND AS A
GO TO AUTHORITY & TRUSTED INDUSTRY EXPERT
BUILD VALUE - INSPIRE TRUST - ACHIEVE GOALS
Sue Parker, Chief Human
Bold, direct, witty and empathetic are words most often used to describe Sue. She launched her first business (Dynamic Visions Group) in 2004. A national media and training recruitment agency Sue ran it until 2015 when she re-pivoted to executive career coaching and then DARE Group. Previously Sue had clocked up over 20 years in sales, training and marketing within diverse corporates, government & SMEs including Yellow Pages, Val Morgan, Focus Government Newspaper, AICD, RMIT, Health Services Australia and Financial Times Publishing.
So there have not been many commercial issues Sue hadn't seen or faced head on. Many challenges led to triumphs and many led to failure and tears. But all those experiences and a lifelong refusal to follow the norm and status quo led to setting up DARE Group. The goal and purpose was not just financial but to impact and share the human condition, fears and problems business owners face.
Stories, media and communication is in her DNA and is a respected regular columnist and contributor to national business media and industry publications.
With a slight obsession for opportunity shops, musical theatre, decorating, champagne, baking scones and belly laughter, Sue adores spending life with her talented husband and their two human like Cavalier Spaniels in Melbourne.
What some of our clients say
Sues knowledge and insights into how clients engage with LinkedIn and media are outstanding. Sue has become our trusted advisor and go to person, in all matters marketing and media.
Simon Popley, Coaching Leadership
Matthew Cage, Hydra Digital
Sue’s expertise and knowledge about all things LinkedIn and Personal branding is second to none. She also has a real gift of the written word and her profile and copywriting skills are likewise second to none. A great person to have in your camp who I can trust to deliver.
Sue Mills, SASSY Marketing & Communications
Sue is an absolute pleasure to work with. She's got a great process for getting to the heart of what makes you unique within your industry and a real mastery for words when it comes to "performance tuning" LinkedIn as a proper lead generation tool.
Sia Shamsai, DBA Services
Diana Domenech, Dianalytix Websites
Sue recently delivered another terrific LinkedIn workshop to a group of my commercial business clients in Melbourne. Everyone felt more inspired and able to use LinkedIn more effectively. Thanks Sue, highly recommend your training.
Robert Liddle, LBA Accounting Group
Sue's knowledge of personal branding and LinkedIn, which are nothing short of superb, supported me in developing a communication and LinkedIn strategy that coalesced my objectives. If you want a no-bullshit person to support you in your personal branding and LinkedIn journey, Sue's that person!
John Broadbent, Realise Potential
Sue has a refreshing style. Her message is strong and challenging and the benefit of learning from Sue is not simply awareness but powerful clarity - the sort of clarity that makes potential customers wish for the problem that your solution provides - just because your copy captures their attention and confidence.
Greg Pritchard, Lead N Edge Consulting
Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business and brand. Sue created innovative profiles and marketing that saw immediate results on LinkedIn and other marketing activities.
Michael Noon, Resource Project Management
Sue tailored a brilliant webinar which was rich with information, value and humour. Her session had one of the highest views across the 5 days and feedback was that it was one of the most useful sessions on the program. If you are looking for a webinar or workshop presenter on anything LinkedIn and branding, Sue is the person to work with.
Katie Martin, PA Pages Summit
Sue is bold and not afraid to challenge ordinary thinking and brings a ton of knowledge to the table and shares her experience generously. I would absolutely recommend Sue to business owners wanting to look deeply into what they are doing to present themselves in a human and engaging way.
Leanne Layfield, Caloundra Chamber of Commerce
Sue has an infectious warm style, shares great stories The feedback from her branding session was she was really inspiring with so many tools and knows all the tricks and nuances in building a personal brand. I would recommend her workshops highly.
Caroline Lovett, Energy Queensland Womens Group
‘I found Sue engaging, and started off the day’s session with a positive direction’ + ‘She was extremely informative and one of the biggest take away’s from the conference for me was ‘questions are the answers’ + Great session on the art of curiosity - fabulous, MD
GO Health Clubs
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