LinkedIn Profiles – Always write in 1st person

The question on whether a LinkedIn profile summary should be written in 1st or 3rd person narrative is cause of much confusion and debate.  I agree with the vast majority of global best of breed  LinkedIn trainers that it should always be in 1st person.      Only exceptions can be for the super famous, politicians or very high profile leaders.

It is your personal profile and owned media asset (whether you write the profile or have someone write it for you).

A 3rd person style simply sounds and feels pretentious, ego driven and dis-connected.  Whereas the 1st person sounds and feels personable, connected and inviting.   The notion that 3rd person profiles are more professional, hold more gravitas and impact is total nonsense.

There are clever writing knacks  to combine a 1st and 2nd person   style  to position a personal  brand message  with seniority and kudos in a factual manner.   I have written the profiles of the most senior board directors of ASX organisations through to junior career seekers over the years.  It is the craft and skill to elegantly show credibility, industry positioning and authority messaging.  Every summary’s tone, style and cadence is unique to the person, industry and objectives and is generally  more powerful and truly engaging in the 1st person. .

LinkedIn Company pages are   generally  fine in 3rd person.   And  3rd person  is always the appropriate style for  all media releases, bio’s & speaker announcements.

So unless you want to portray a vibe of aloofness & self  importance your LinkedIn Summary should always be written in the 1st person. 

Perceptions don’t always equal reality, but they can and you don’t want to give off  the wrong vibe up front.



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