Should LinkedIn profiles be written in the 1st or 3rd person? This question can be cause of much confusion. It is your personal profile and owned asset so should be written in the 1st person (whether you write the profile yourself or outsource). The only exceptions can be of course for the super famous, politicians or very high profile leaders.
The 1st person style is simply more personable, engaging connected and inviting. Whereas the 3rd person style simply sounds and feels pretentious, ego driven, pompous and dis-connected. The notion that 3rd person profiles are more professional, hold more gravitas and impact is total nonsense. Often it can produce distrust via the delivery tone of achievements and self importance intention.
Clever Writing Knacks
There are clever writing knacks to combine a 1st and 2nd person style to position a personal brand message with seniority and kudos in a factual manner. I have written the profiles of the most senior board directors of ASX organisations through to junior career seekers over the years. It is the craft and skill to elegantly show credibility, industry positioning and authority messaging. Every summary’s tone, style and cadence is unique to the person, industry and objectives and is generally more powerful and truly engaging in the 1st person. .
LinkedIn Company pages are generally fine in 3rd person. And the 3rd person narrative is always the appropriate style for media releases, bio’s & speaker announcements etc.
So unless you want to portray a vibe of aloofness & self importance your LinkedIn profile is best written in written in the 1st person.
Perceptions don’t always equal reality, but they can and you don’t want to give off the wrong vibe up front.
What is the Vibe of Your LinkedIn Profile
For tips on how to build a great profile with tone, graphics and your backstory have a read of What is the Vibe of Your LinkedIn Profile
What sort of tribe do you want your profile to attract?