Are you missing out on business opportunities around you and perhaps even damaging your personal brand? Or do you maximise every opportunity that comes your way to build revenue and your personal brand? How how does personal branding impact business opportunities?
If you operating from a 1 dimension mindset you may well be leaving $$$ on the table and your personal brand is impacted? There are 3 dimensions of operating in business all combining to build an inspired and strong personal brand :
At any time a business or consultant can be operating either &/or as one of the 3 dimensions. Most people only operate from a 1 dimension mindset and hence can leave their business at risk of missed opportunities.
Treating everyone you encounter in your business activities as a potential client, a referral source and a person of value is key in building a broad platform of business and sales attraction.
Often we don’t really appreciate who someone is, who they are connected to, what they do, their assets, and how they may impact, refer or help us in business in some way (now or down the track). It can also bite us in the proverbial to assume &/or dismiss another businesses or persons potential. Assumptions are of course a major dangers in business that result in missed and lost opportunities.
Communication and behaviours demonstrate our true human values and personal brand. Inconsistent and situational responses and reactions that differ can alert to a lack of integrity and business trust as reputation spreads on how we make others feel.
ie: If you have a abrupt nature you may well show up like that to everyone. But if you choose to be abrupt based purely on who you think matters (clients) then you are missing opportunities. And this impacts your personal brand.
A few questions to check in with:
- Do you ignore emails and LinkedIn messages (esp from 1st degree connections)?
- Do you treat staff impolitely & clients politely?
- Do you not respond to phone calls?
- Do you treat waiters rudely & your clients as gold?
- Do you treat job candidates totally differently to staff and clients?
- Do you greet a sales person with automatic curtness, but a client with warmth?
- Do you listen intently to your senior managers but not junior staff?
- Do you treat the MD of any business respectfully but the receptionist rudely?
And the truth is that we all have done this at times being humans. But it is not the occasional lapse of behaviour that matters but what is the general behaviour and attitudes that matter as a seller, buyer or referrer…
The business wheel turns rapidly with social media and competition so we can all get caught if we are not mindful. Clients can become suppliers. Suppliers can become clients. Candidates can become clients. Clients can become candidates and so it goes.
Personal & business branding intersects at demonstrating and living core values & business manners. Ideally they should be congruent & consistent across the board. And it makes good commercial $$ sense also. And we get the best out of people too.
Treating everyone respectfully will also minimise stress levels and strengthen the muscle of purpose and business intent. And the positive impact on others is insurmountable – all creating a better social and business community.
Be kind, be thoughtful and commercially smart. You just never know where the next client referral, deal or staff member you want to hire may originate from.