Helping businesses thrive by  humanising the way they communicate

Are you wanting to grow or reboot your SME business or career,  build a strong personal brand  or expand your team AND have more fun along the way?  

There are 1000’s of businesses  that offer these services so what makes DARE Group different?   Simply put, I do what we  do because I give a damn.   I  refuse to do business just for the $$ and hate to see SME’s and people struggle unnecessarily.  Life is tough enough so lets make it a whole lot easier.

Most businesses  struggle at some  point around how to market their services, identify their USP and brand and how to expand with new staff .  It sure aint an easy road but humanising the strategy and approach those areas  will turn around frustrations and get quick results.

DARE  show clients how to play a bigger, more successful and enjoyable game with  communication tools, sales, brand and hiring  strategies  and training programs  We have our clients' back at all times and have the courage to call out what needs addressing and changing. No fluff, always direct, tangible and powerful - so lets go !


 Sue Parker,  Chief DARE Person

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My whole 'what and why' from as young as I can remember was to challenge the norm, think of smarter ways to tackle life and business, have loads of fun and really help others along the way.  What can I say DARE -ing myself and others to step out and try different things is just part of my DNA. 

After running a media  recruitment and sales agency for over 11 years  and  working in many industries and sales, marketing and training roles for circa 20 years prior, there were not  many  challenges that I hadn't observed and/or faced head on. 

Many of those challenges led to great triumphs and many led to failure and plenty of tears.   But all those experiences and  insights  together with a burning desire to be an agent of logical change  led me to  develop  ‘humanised’  training programs  and communication tools  that make a real  impact.

My work and life journey has had plenty of highs and lows (there is a book there) and as a result I can walk alongside most  people  and deeply connect.   I believe that the only way to  thrive is to have a teachable spirit and open mind so  I'm pretty fearless and focussed yet also  compassionate.  I teach my clients and my clients teach me - and that is where the gold lies.

I  adore a good  chat and banter over a strong coffee or a few wines with real human connection and am thrilled to share my life with an amazing  husband and  two very entertaining human like spaniels in SE Qld (with frequent trips interstate for clients and workshops)