Sue Parker

DAREing Businesses to Thrive

Leading Specialist in LinkedIn Communications, Personal & Business Branding for Professional & Creative Services


What I Do Best

I help professional services and creative businesses attract their ideal clients and opportunities with clarity and purpose. I do that by showing them how to step up and play a bigger, more enjoyable and effective game via powerful personal and business branding strategies and LinkedIn communications.

Working with clients in competitive and/or saturated markets which are facing disruption and client challenges is a particular passion. My goal is that every client becomes 'an apple in an orchard of pears' and is a powerful business magnet.

How I Will Help You

Launching, re-branding or growing a business to the next level is a time of great excitement, hope and sometimes confusion and challenge. But irrelevant of industry , size or circumstance, all businesses need to generate consistent revenue and attract and retain great clients. 

Personal Branding

Having an authentic and influential personal brand is the core of business success.

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LinkedIn Communications

The value and scope of knowing how to use and leverage LinkedIn
is endless.

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Why You Should Use Me

Simply put - I give a damn. I will dig below the surface to unpack clients real motivators , goals, USPs and personalities. I don't shy away from the difficult conversations that matter. Being passive just isn’t in my DNA as it doesn't foster trust nor deliver results. But helping clients get clarity on their value and direction whilst having fun along the way sure is.

My career and business ownership journey has been pretty diverse.  I launched my first business in 2004 in media recruitment and training which I ran for 11 years.  I had also clocked up a 20 year sales, training and marketing  career with both large and small companies incl Yellow Pages, Val Morgan, Focus Government Newspaper, Australian Institute of Company Directors, RMIT, Health Services Australia and World Masters of Business.

So there were not many commercial issues that I hadn't seen or faced head on. Many of those challenges led to great triumphs and many led to failure and tears.  But all those experiences with a lifelong refusal to follow the ‘norm' and status quo led me to develop the programs and training that I deliver today.

When not DAREing myself and clients I balance life with a passion for theatre, comedy writing, interior decorating and an obsession for exploring opportunity shops.   And I absolutely adore life with my amazing and super talented husband and our two irreverent Cavalier Spaniels in fabulous Brisbane.  

My style is direct, fun and empathetic so let's chat if you would like to know more.

How to use LinkedIn to attract clients

Download this free E-book to start attracting networks and clients to your business. The e-book includes:

Why LinkedIn is so powerful today

How to create a dynamic profile

Building a platform of Know-Like-Trust

CEC – 3 core pillars of success

Engagement tips and etiquette


People I've Worked With... And What They Say

Michael Noon

Sue has a direct and no BS approach which was exactly what I needed this year as I launched my business. She is a great listener who has a deep understanding of the challenges faced in building and communicating a new business / brand. Sue can see through issues quickly and helped me decipher clear direction and brand value. Sue created innovative profiles and marketing documents that saw immediate results on LinkedIn and other marketing activities. She knows her stuff, is fun to work with and went above and beyond for additional requests even at short notice.

Michael Noon

Resource-Project-Management (RPM)

Rebecca Grace

Sue was awesome at helping me rediscover the motivation and goals for my business.  Sue used this information to distil a concise core offering and personal brand.  No easy feat! The whole process was challenging yet fun. An excellent communicator she comes highly recommended. 

Rebecca Grace

Aggregate Group Consulting

Caroline Lovett

Sue presented an informative and fun session on  Brand YOU to  Energy Qld’s Informal Womens Network. Sue has an infectious warm style, shares great stories and is really down to earth. She knows all the tricks and nuances in building a personal brand and the elements that create confidence and empowerment.    I would recommend her workshops highly.

Caroline Lovett

Energy Queensland, Brisbane

DARE to have a chat about growing
your business?

DARE helps professional and creative service businesses stand up and out to attract their ideal clients with crystal clear clarity and purpose. We do that by showing them how play a bigger and more effective game.

Latest Articles

Many of these articles have appeared in multiple publications across numerous platforms - but they all started here. If you'd like to read them first before the rest of the world... here you go.

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Niche Markets – How to Unlock & Define

Niche target marketing is one of the most effective ways to attract new clients and build industry engagement for B2B...
Dont Give Up EYES

Dont Give Up – Step Up in 2018

  Have you ever said to yourself ‘I’ve had enough, I’ve tried this many times and failed' or ‘I’ve used up...
Really Personal Branding Sue Parker DARE Group

How is your personal brand really experienced

  Expecting that 100% of people we come across will like, trust and resonate with us and our personal brand...

Like to know more?

Let's have a chat. I'd love to hear from you either by email or phone.

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